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Ford is launching a public health campaign on New Year’s Day asking Americans to “continue to act to protect one another” by wearing masks and taking other steps to stem the spread of COVID-19 until vaccines are widely available.
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To encourage Americans to #FinishStrong, the automaker teamed up with filmmaker Peter Berg and award-winning actor Bryan Cranston for a 30-second commercial that will air during the first week of 2021.
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Instead of preaching to consumers or “using fear as a motivator,” Ford said the commercial uses portraits of frontline workers and people affected by the pandemic in an effort to appeal to “common sense of patriotism and what is right. “.
In one scene, a 68-year-old man from Kansas City, who won COVID-19 after 20 days of turning on and off a respirator, is seen leaving the hospital in his wheelchair with doctors and nurses cheering him on.
For Berg, it was “critical” to highlight the strength and spirit of the country and offer inspiration during this troubled period.
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“People are tired, dejected and it would be easy to let your guard down now,” he said. “But we have to keep fighting for each other; we are almost there.”
If Americans continue to follow the mitigation protocols that have been outlined by federal health officials, as well as state and local governments, more than 500,000 lives can be saved, said Ford, citing officials from the Institute for Health Metrics and Evaluation, a health care center. health research at the University of Washington.
“As we entered 2021, we wanted to help inspire Americans to come together and save lives until vaccines arrive in large numbers. We need to finish hard, ”added Berg.
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The venue is slated to open during Citrus Bowl on ABC and Peach, Rose and Sugar bowls on ESPN on January 1, and during Fox NFL games on January 3.
The advertising campaign marks Ford’s most recent effort to support people affected by the COVID-19 pandemic. In April, the automaker became one of the first manufacturers to dedicate itself to the manufacture of masks and facial protectors for frontline healthcare professionals.
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Ford has already made 55 million masks and plans to make more than 100 million masks by mid-2021.