It didn’t take long for history to repeat itself.
We’re not just talking about the second weekend # 1 for the launch of the Liam Neeson Open Road during the pandemic, specifically The shooter that won $ 2.03 million, -35% for a total of $ 6.09 million. But as the big studios ran into the hills again, just as they did after the launch of Principle, pushing their first quarter bonds after seeing the Christmas blues results of Wonder Woman 1984 and World News.
Yes, as we told you, this was expected in the first quarter, given the persistence of the virus, despite the implantation of the current vaccine. There is an interesting article this morning New York Times about how many more infections we will have, even with the vaccine, if the country decides to relax restrictions. With the vaccine, scientists at Columbia University estimate that we are on track for a total of 158 million infections if the current restrictions we have in the United States remain in effect until the end of July. This could mean that we went through another cycle of changes in release dates and made even more progress in cinema in the fall. We’ll see.
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At the moment, 56.5% of the US / Canada 5,900 theaters are open with Illinois, including Chicago, and are expected to reopen next weekend in time for the Warner Bros / HBO Max release of The little things with auditorium capacity of 40% -50%.
Disney
After Universal, Sony, Disney, MGM made major changes for the first quarter, with the latter’s highly coveted theatrical Bond film No time to die going to the second weekend in october, the hopeful look at the prize to bring back the theater is Disney / Marvel’s Black Widow on May 7th. But Disney will give in to a Disney + cinematic / premium release for the MCU movie or move it to Disney +, given how devoted they are to the streaming platform after The Mandalorian and WandaVisionlaunch of? Or can they be patient and stimulate the global gross resource potential of $ 1 billion? And then we will be well Unfortunately, not according to that NY Times article. Warner Bros. isn’t looking crazy with its 2021 HBO Max launch strategy (at least in the near future of the pandemic; let’s see what happens when the world reopens). WarnerMedia consulted epidemiologists and several experts before making its major move with the HBO Max launch plan on the date and date for 2021. These consultants told the studio that it would take a while for vaccines to take effect and that further delays would be imminent .
Note that it is not as if the other major studios have lost faith in the theater in the long run: they have delayed releases and want the screening to its full capacity to reopen again. They want the revenue stream back. But this whole short-term plan to sell the tariff or send it to PVOD can continue for a few more months.
As the smoke cleared with last week’s changes (which occurred after Joe Biden was sworn in as president), we describe below how the first half of the year looks on the theater calendar. Universal and Warners will deliver most of the product, with many open weekends between titles; opportunities for independent distributors to take action.
Previous release of the Neeson pandemic in theaters in October of Open Road, Honest thief, was a little ahead of Shooter on weekend 2 earning $ 2.3 million with a total of $ 7.4 million running. But this is because the film had access to more screens at the time, 2,502, against 2,018 reservations that Shooter have here. The main markets for weekend 2 were Dallas-Ft. Worth, Phoenix, Salt Lake City and Houston. The largest gross revenue from the photo in the country came from the Cinemark Pharr Town Center in Pharr, TX, near the Mexican border.
In the meantime, Universal’s Croods: a new era stays in theaters at 1,876 theaters, +21, over the weekend at. 9 since its launch on Thanksgiving Day, making $ 1.82M, -9%, although it is also available on PVOD for a total of $ 41.8 million. Again, a bittersweet result, as we said last week: You would never see these types of weekend numbers and that holds for a DreamWorks Animated title at the end of the weekend. 9 (How to train your dragon in the hidden world raised $ 817K over weekend 9 at 822 locations). However, at the same time, these films are not making much money as they normally do in a normal market (Hidden world posted a first $ 55M domestic weekend – far more than the entire state run of Croods 2)
Warner Bros
Warner Bros’ Wonder Woman 1984fifth weekend done $ 1.6M, for a total of $ 37.7 million domestically, $ 148 million WW. Today is the last day that the film will be on HBO Max for a while, with the exhibition gaining another 31 days of exclusive film screening before entering a normal home entertainment ancillary period.
There was a new release, but not too broad, in the top 10 this past weekend: Drama Dakota Johnson-Casey Affleck-Jason Segel from Gravitas Ventures Our friends that was a PVOD launch day and date doing $ 250K on 543 sites for an average of $ 460. I heard that almost half of the photo bookings were under $ 100 on Friday, which unfortunately is not good and is simply indicative of the current market. Whether the film reaches breakeven depends on your PVOD dollars, as cinema is not an indicator here of the film’s financial end.
The film directed by Gabriela Cowperthwaite made its global debut at TIFF 2019 and follows a couple who, after receiving news that changed their lives, found the unexpected support of their best friend, who put his own life on hold and moved in with her. his family, making a much bigger and deeper impact than anyone could have imagined.
The exhibition relations company PaperAirplane was part of the marketing plan for Our friends to make movie theaters target film buffs with personalized resources and messages for audiences of 25-54 people. There was a push for network advertising on channels like Bravo, DIY, E !, Lifetime, Paramount Network, CMT, Hulu, Roku and Vizio, among others. Talento made appearances in Good Morning America, The Late Late Show with James Corden, Jimmy Kimmel Live !, Tonight Show, The Late Show and Entertainment tonight.
Top 10 chart:
1.) The shooter (Open) 2,018 cinemas (+43) / 3 days: $ 2.03 million (-35%) / Total: $ 6.09M/ Wk 2
two.) Croods: a new era (Uni) 1,876 cinemas (+21), 3 days: $ 1.82M (-9%) / Total: $ 41.8 million/ Wk 9
3.) Wonder Woman 1984 (WB) 2,013 cinemas (-87) /$ 1.6M (-38%) / Total: $ 37.7 million/ Week 5
4.) Monster hunter (Sony) 1,661 cinemas (-33) 3 days: $ 820K (-25%) / Total $ 10.1M/ Sem 6
5.) World News (Uni) 1,874 cinemas (-79), 3 days: $ 810 (-19%) / Total: $ 9.6 million/ Week 5
6.) Fatale (Lionsgate) 1,130 cinemas (-45), 3 days: $ 415K (-12%) / Total: $ 5.2 million /6th week
7.) Promising young woman (Focus) 1,236 cinemas (-97), 3 days: $ 400K (-10%) / Total: $ 3.97M/ Week 5
8.) Our friends (Gravitas) 543 cinemas / 3 days: $ 250K/ Wk 1
9.) The war with grandpa (101) 507 cinemas (+85), 3 days: $ 164K (+ 1%) / Total: $ 19.4 million/ Wk 16
10.) Pinocchio (RSA) 602 screens (-58) 3 days $ 122.6K (-22%) / Total: $ 1.5M/ Week 5
A look at the 2021 theatrical release schedule until the first weekend of summer:
Warner Bros
January 29
The little things (Warner / HBO Max)
February 5th
No major releases
February 12th
Judas and the Black Messiah (Warner / HBO Max)
Earth (Focus features)
The Mauritanian (STX)
February 19
Nomadland (Searchlight) – limited
Warner Bros. Pictures
February 26
Tom Jerry (Warner / HBO Max)
March 5th
Chaos Walking (Lionsgate)
Raya and the Last Dragon (Disney)
Boogie (Focus)
March 12
No major releases
March 19th
The Courier (RSA)
Warner Bros
March 26th
Godzilla vs. Kong (Warner / Legendary / HBO Max)
April 2nd
No one (Universal)
9th April
No major releases
April 16
Paternity (Sony)
Mortal combat (New Line / HBO Max)
April 23
No major releases
April 30th
No major releases
May 7th
Black Widow (Disney / Marvel)