The emotional “The Little Things”, led by Denzel Washington, topped the box office in the U.S. over the weekend, despite being available for home broadcast to HBO Max subscribers.
During its opening weekend, “The Little Things” grossed about $ 4.8 million from 2,171 locations in North America, according to Entertainment Weekly. While total earnings represent a dismal display in normal times, it is actually a relatively impressive display in the coronavirus era, which has forced many cinemas to close or operate with limited capacity.
It also runs counter to conventional wisdom that the public would not see a movie in theaters if it could be broadcast at home for less than the price of admission in some parts of the country. Although HBO Max added the film to its list of 2021 films that will be released simultaneously in theaters and in streaming, one release location really didn’t hurt the other.
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This image released by Warner Bros. Pictures shows Denzel Washington and Jared Leto in a scene from “The Little Things”.
(Warner Bros. Pictures via AP)
According to Variety, WarnerMedia announced that the film also reached number one on HBO Max’s streaming platform, making it popular at home and in theaters.
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“We are absolutely excited about how Warner Bros. ” The Little Things’ is performing on HBO Max – immediately moved up to number one, where it currently stands, “said HBO Max executive vice president and general manager Andy Forssell.” After the huge success of ‘Wonder Woman’ 1984 ‘,’ The Little Things’ shows the insatiable appetite that our audience has for high quality films. “
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It is unclear what the success of “The Little Things” and the similar success of “Wonder Woman: 1984” will have at the box office in the long run. Although Warner’s strategy is clearly at the top of the streaming and movie charts, the data also comes at a time when the movie industry is desperate for new titles, while other trusted box office studios change the release dates of major films like “No Time to Die” for later dates. Then, “The Little Things” fell with relatively little competition.
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As a result, it is unclear how Warner Bros. it will come out when competitors are in theaters and the public knows their films are waiting for them at home.