Jeep is putting The Boss back in rotation.
The automaker says it will “resume” the streaming versions of its Super Bowl LV commercial, starring Bruce Springsteen, after the DUI and the charges of reckless driving against the singer were dropped on Wednesday.
A few days after the two-minute announcement ran during the game, it emerged that Springsteen had been arrested in November in a national park in New Jersey when he was spotted getting on his motorcycle after drinking tequila.
Jeep withdrew the social media ad, saying it would “pause our Big Game commercial until the real facts can be established”
Springsteen pleaded guilty to an indictment for drinking in a closed area during the online hearing, but prosecutors proposed dismissing DUI and charges of reckless driving based on the fact that Springsteen’s blood alcohol level was only 0, 02, well below the local limit of 0.08, and the judge agreed.
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“As we stated earlier, we paused the commercial until the facts were cleared. Now that the matter has been resolved, we are resuming the film,” a Jeep spokesman told Fox News after the verdict.
The judge ordered Springsteen to pay a $ 500 fine and $ 40 in court fees.
“I think I can pay that right away, Your Honor,” Springsteen replied.
Springsteen never removed the commercial from his Twitter account.
Fox News Melissa Roberto and Marta Dhanis contributed to this report