The Internet Dubs March 31 the day Mario dies

The Internet Dubs March 31 the day Mario dies

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It takes a little over a week before Nintendo – for reasons that have not yet fully explained – remove Super Mario 3D All-Stars, Super Mario Bros. 35, Game & Watch: Super Mario Bros. and Super Mario Bros. sale collection. It is such a bizarre situation that the internet tried to rationalize it by deciding that March 31 is actually the day that Mario will die. Last year, Nintendo launched a series of products to celebrate Mario’s 35th birthday, with the bizarre condition that they wouldn’t be selling after March 31, 2021. In the case of platform Battle Royale, Super Mario Bros . 35, the game won’t even be playable after that date, and Super Mario Maker on Wii U will also stop sharing levels that day. Oddly, the re-release of the NES, Fire Emblem: Shadow Dragon & The Blade of Light will also be removed from sale on March 31 (maybe it’s Mario’s favorite game?).

Despite the confusion of fans – who would like to have the option to buy or play after the arbitrary cut – Nintendo is really holding on to that. The company recently formally reminded fans of the removals, and VGC reports that the official Nintendo store in Tokyo will even pull physicist copies of Super Mario 3D All-Stars from the shelves after the date.

Surprisingly, even Nintendo seems to understand the confusion this is causing, ending its removal reminder post by assuring fans that other Mario games like Super Mario 3D World + Bowser’s Fury and Mario Kart Live: Home Circuit will continue to be sold after December 31. March. it is, of course, the possibility that the affected games will be relaunched in a new form other than a birthday after March 31, but Nintendo made no attempt to, you know, inform anyone about this if that is the case.

The closest we came to the reasoning behind it all came from Nintendo of America President Doug Bowser, who told Polygon that it was a “celebration” and (fortunately) made it clear that “it is not [a] strategy that we’re going to use widely, but it’s one that we think is very unique for the actual birthday. “Frankly, it doesn’t seem to be doing enough to explain the thinking here, no matter if something is coming after the fact.

Thus, with the scarcity of information, the gestalt of the Nintendo community came to a unique and immutable conclusion: Mario will die on March 31. sound wild, but somehow it makes more sense than Nintendo simply deciding to stop people from buying or playing the things they did without explanation.

The meme has been hanging over the months since the March 31 cut was announced, but as we enter the last few days before the deadline, interest is increasing. Google Trends reports that searches for “Mario dies” reached a record high of a year in the U.S. last week, and Twitter and Reddit are seeing the phrase flying more and more. You can probably expect this to continue to grow until March 31st.

It’s a very silly meme, but it talks about a broader issue with Nintendo messages here. The company did so little to explain its decisions to fans that it solved the problem on its own and answered the question that Nintendo probably doesn’t like being out there so much. If it had taken too long to provide a little more context, it might not be eminently clear that Mario is on his way to the big Boo Mansion in the sky.

I mean, it’s not like Nintendo has no experience here – after all, it killed Luigi.

Joe Skrebels is the Executive News Editor at IGN. Follow him on Twitter. Do you have a tip for us? Want to discuss a possible story? Send an email to [email protected].

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