Genesis, Hyundai’s luxury vehicle brand, used 3,281 drones to create its logo over the Shanghai skyline on March 29, in celebration of the brand’s arrival in China. That number of drones sets a new Guinness world record for “The most unmanned aerial vehicles (UAVs) in the air simultaneously”, according to a Genesis press release.
You can see a photo of the formation of the Genesis logo at the top of this post. Genesis also made a video that showed some additional drone formations, including one hand, two of the company’s cars and … a double helix?
The Genesis record surpasses the previous record held by Shenzhen Damoda Intelligent Control Technology, which used 3,051 drones at a display on September 20. Here is a video of that screen, which I personally find even more impressive than Genesis’:
Intel also held the record at one point, using 1,218 Shooting Star drones to create the Olympic rings over Pyeongchang for the 2018 Winter Olympics.