EXCLUSIVE: When it comes to which big studio trailers did the best during the Super Bowl, of course it would be Marvel’s next Disney + series The Falcon and the Winter Soldier.
The series featuring Anthony Mackie, Sebastian Stan and Daniel Bruhl from Avengers-verse got 125 million views (of its combined location and trailer traffic) in the 24 hours after the big game. This is according to analytical social media sources.
This number is not only a record for a streaming series trailer, but it also crushes a number of other trailer preview titles, that is, last year’s Black Widow Super Bowl Spot that attracted 119 million in the first 24 hours, as well as WandaVision53M in the 24 hours following its screening at Primetime Emmys last September (the previous record holder for a streaming series trailer).
Falcon and the Winter Soldier24-hour views also surpassed that of Star Wars: The Rise of Skywalker (111 million views online after it crashed at Star Wars Celebration 2019), as well as Captain Marvel from a strictly digital to digital collapse (38.3M vs. 20.5M).
Social volume exceeded most comparisons with more than 217,000 mentions and generated the highest Google search volume among all entertainment offerings, with what I heard is definitely a positive word of mouth.
According to EDO, Falcon and the Winter Solider was the fifth most searched spot in the Super Bowl on Sunday (out of 89 spots) five minutes after falling; with a view 6 times the average for Sunday’s Big Game ad. This is extremely rare, since the top 10 places on the EDO list are usually brands, not trailers. The top four places by EDO were Nick Jonas for Dexcom (11x outnumbered), Inspiration 4’s “Civilian Space Mission” (9x), Jeep’s “The Middle” (8x), and Cadillac’s Edward Scissor Hands location (7.7x).