To start the year off right, here’s a simple suggestion: Call someone you love. For his spring 2021 campaign, the Coach is reminding us of the importance of recognizing the people in our lives who make us who we are.
The campaign, photographed by photographer Renell Medrano and stylized by Olivier Rizzo, is called “Coach It Forward” and stars J.Lo, Michael B. Jordan, basketball player Jeremy Lin, Chinese actress Yang Zi and Japanese model Kōki. In the video, each person enters a Coach brand phone booth to thank the friends and family who inspired and supported them.
We often live the day-to-day life without taking the time to recognize the people who drive change with optimism in our lives, community and world, ”said J.Lo in a statement. “Coach It Forward for me means paying ahead and being grateful. I am thrilled to have had this opportunity to recognize my family and my chosen family of creatives, collaborators, thinkers, filmmakers and friends who have had such a positive impact on my life. “
Jordan added: “When you take a step back, you see that we are all the people who helped us. I think of my mom and dad, my family, friends, the people I work with and how they all supported and inspired me. I loved having this opportunity to elevate the people who are important to me and to recognize how their passion and positivity drove my world ”.
Anyone can participate in the campaign. A phone number, 1-779-COACHNY, flashes on the screen at the end of the video, prompting viewers around the world to express their messages of thanks, which will appear on the brand’s social channels, in stores and on the brand’s website. Or just pick up the phone, call someone directly and tell them how much that person means to you. We would all need a little love today.
See the campaign below.