A Chinese restaurant in Montreal is experiencing an increase in orders after heartfelt descriptions of its menu have gone viral on social media. Aunt Dai cuisine, located at 1448 Saint Mathieu St., serves dishes available in many other places, but takes a unique approach, apparently “reviewing” itself before customers could.
“Compared to our General Tao Chicken, this is not SO good,” owner Feigang Fei writes about his “Orange Beef” recipe. “Anyway, I’m not a big fan of American Chinese food and you decide.” Meanwhile, the description of “sweet and spicy pork strips” says in part: “As I have high expectations for this dish, I’m not a big fan of our version, to be honest. But don’t get me wrong, the dish in our restaurant is very tasty too, it’s just different from those where I went to university. “ Fei, a former IT engineer, immigrated to Canada about 14 years ago. He opened Cuisine Aunt Dai in 2014. The restaurant’s brutally honest menu stems from Fei’s frustration when the first customers returned their food intact. “Some customers who have not tried certain dishes were surprised by the level of seasoning or texture,” he told The Guardian. Since then, Fei has written candid descriptions of the items. For his “mouthwatering chicken”, he admits that they are “not 100% satisfied with the taste” and swears to make it better “very soon.” “If I don’t like it, I tell people I don’t like it very much”, Fei told Global News. “Some items, I brag a little, but for me, it’s natural.”
Aunt Dai is now seeing an increase in the number of clients after creative entrepreneur Kim Belair shared some of your Twitter menu last week. “Aunt Dai is my favorite Chinese restaurant in Montreal, but the real treat is the menu, with extremely honest comments from the owner.”
Tia Dai is my favorite Chinese restaurant in Montreal, but the real treat is the menu, with extremely honest comments from the owner. pic.twitter.com/FpA1xt0GrF
– Kim Belair (@BagelofDeath) January 10, 2021
Unsurprisingly, users praised the restaurant’s honesty.
What? Why can’t every menu be like this?
– Sachiko (@ Sachiko123) January 10, 2021
Now I must eat here at some point in my life. As if I was going to get a passport, wait for Covid to be contained, exchange my US dollars for Canadian currency and take a trip to experience this charming place
– Meg (@cantkillheros) January 11, 2021
I want this owner to review everything I do from now on
– silvercanuck (@silver_canuck) January 11, 2021
Fei has since joined Twitter and Reached Belair to express her gratitude. “Hey, I’m the owner of Cozinha Tia Dai, thanks to your tweet, I got a lot of interviews for the press. It’s been a hell of a few days in my entire life. Join [sic] Twitter to thank. “ Featured images via Cuisine Aunt Dai (left; right)
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