CHARLESTON, SC, February 16, 2021 / PRNewswire / – The Blackbaud Institute, a research division of Blackbaud (NASDAQ: BLKB), the world’s leading cloud software company in the development of social good, today released its ninth annual report on charitable giving. Tracking $ 40 billion in United States-based charitable donations from the Blackbaud Institute Index, the report is one of the most trusted resources on fundraising performance in the social welfare community.
The 2020 Charitable Giving Report explores donation trends in one of the most transformational years that the social welfare sector has ever seen. The report leverages the largest set of donor and donor trend data to help social organizations understand the past and prepare for the future with resources to create informed strategies. The findings are based on data from 8,833 nonprofit organizations, totaling $ 40.7 billion in fundraising revenue, in addition to online data from 4,964 non-profit organizations, totaling $ 3.2 billion in online fundraising revenue.
Key donation trends in the 2020 charity donation report:
- Charitable donations in the USA grew by 2% year on year, representing an increase of more than 5% in the last three years.
- Online donations have grown by almost 21%, representing an increase of more than 32% in the last three years.
- A record 13% of fundraising came from online donations in 2020, reflecting similar trends in online retail sales.
- Almost 30% of all gifts online were made from a mobile device.
- The growth of online and mobile donations represented a dramatic shift to digital in 2020.
- Donation amounts have increased, with a general average of donations $ 737 (one $ 120 year-over-year increase) and online donations on average $ 177 (one $ 29 increase year by year).
- While nonprofit organizations of all sizes experienced a significant drop in donations to charity in April, May and June, donations made a notable recovery in the second half of 2020.
“Each year, we produce the Charitable Giving Report to give social organizations a comprehensive view of how donations are made and to provide best practices that will help organizations increase their fundraising,” he said. Steve MacLaughlin, vice president, product management, Blackbaud and senior consultant at the Blackbaud Institute. “Although 2020 presented a series of difficulties, we saw significant resilience in the social welfare sector and an increase in donations. It was really a year of digital transformation, as the growth of online donations has proven to be an integral part of the modern strategy of organizations without to profit.”
New features in the 2020 charity donation report include:
- An expanded online report that readers can browse more easily
- Video content that explains how readers can use the report’s findings to compare and cultivate solid fundraising strategies
- New international insights from Blackbaud’s online donation platform, JustGiving®
The full 2020 Charitable Giving Report can be accessed on the Blackbaud Institute website here, and previous reports from the series can be found here. The Blackbaud Institute also offers The Explorer – an important online knowledge base for information and statistics on social good. Explorer gives users the ability to quickly and easily search and access statistics of good social practices and best practices that are important to them, obtaining the latest data and trends from the most trusted sources in the industry. All Blackbaud Institute resources are offered free of charge as part of Blackbaud’s retribution philosophy.
About the Blackbaud Institute
The Blackbaud Institute conducts research and insights to accelerate the impact of the social welfare community. It brings together specialized partners from across the philanthropic sector to promote diverse perspectives, collective thinking and collaborative solutions to the world’s greatest challenges. Using the most comprehensive dataset from the social welfare community, the Blackbaud Institute and its partners conduct research, discover strategic insights and share results widely to drive effective philanthropy at all stages, from fundraising to results. Knowledge is driving the future of social good, and the Blackbaud Institute is an engine of this progress. Learn more, sign up for our newsletter, explore our knowledge base of good practices and social trends, check the latest quarterly statistics on donations and check out our latest resources at www.blackbaudinstitute.com.
About Blackbaud
Blackbaud (NASDAQ: BLKB) is the world’s leading cloud software company providing social goods. Serving the entire social welfare community – non-profit organizations, higher education institutions, elementary and high schools, health organizations, religious communities, artistic and cultural organizations, foundations, companies and individual change agents – Blackbaud connects and empowers organizations to increase their impact through cloud software, services, experience and data intelligence. The Blackbaud portfolio is adapted to the unique needs of vertical markets, with solutions for fundraising and CRM, marketing, advocacy, fundraising from peer-to-peer, corporate social responsibility, school management, ticketing, donations, financial management, payment processing and analysis. Serving the industry for more than three decades, Blackbaud is headquartered in Charleston, South Carolina, and has operations in the United States, Australia, Canada, Costa Rica and the UK. For more information, visit www.blackbaud.com or follow us on Twitter, LinkedIn, Instagram and Facebook.
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