This advertising campaign wants to save lives.
The Advertising Council on Thursday unveiled a $ 500 million campaign entitled “It’s Up to You”, aimed at promoting coronavirus vaccines.
The Advertising Council on Thursday unveiled a $ 500 million campaign entitled “It’s Up to You”, aimed at promoting coronavirus vaccines. (iStock).
The advertising campaign, created in partnership with the Centers for Disease Control and Prevention (CDC), is an initiative to educate consumers about the coronavirus vaccine and public safety. The ads will run on social media, television, radio and websites supported by more than 300 media companies, brands and medical leaders.
CORONAVIRUS VACCINE DISTRIBUTION PLANS: DISTRIBUTION STATE TO STATE
A video ad released on Thursday addresses the uncertainty that some Americans may feel about the vaccine: “You must be asking yourself, ‘Should I take it?'”
“You have questions and this is normal, the fact is that vaccines are safe and effective. They will save lives ”, says a narrator.
The ad ends with two people hugging at an airport and a girl celebrating her birthday. “Because going back to the moments we miss starts with information,” says the narrator. Viewers are then promoted to visit GetVaccineAnswers.org
Approximately 40% of the public has not yet made a decision on whether or not to be vaccinated, says the Ad Council, citing a survey by Ipsos Public Affairs.
CLICK HERE TO GET THE FOX NEWS APPLICATION
“With the ‘It’s Up To You’ platform, we’re listening to America’s top questions, understanding their concerns and working to educate and empower people across the country – especially communities of color that have been disproportionately impacted by the pandemic – so they can make an informed choice about vaccination for them and their families, “said Lisa Sherman, president and CEO of the Advertising Council, in a statement.
CLICK HERE TO SUBSCRIBE TO OUR LIFESTYLE NEWSLETTER
“Our extraordinary partners across the communications industry are uniquely positioned to amplify these critical messages at scale. Through this truly unprecedented effort, we can go back to the moments we all lost and save lives,” she added.