Tesla is hiring new customer service employees to handle complaints sent by customers to Elon Musk on Twitter.
New Tesla customer service
If you want to work from home and see the responses @ from Elon Musk on Twitter all day, Tesla has the perfect job for you.
The automaker is listing a new remote customer service job and, as part of the role, Tesla wants the candidate to address “CEO-directed social media lineups”:
“The role of an expert is to resolve or escalate complaints through the appropriate channels and to address critical media escalations addressed to the CEO with critical thinking. Comply with Tesla Measures of Excellence, perform other functions and assignments, including special administrative projects. “
Although the description mentions “social media”, CEO Elon Musk is known for using Twitter primarily.
These are Tesla Communications
Unsurprisingly, Tesla has people looking to social media to get customer feedback and even address direct customer complaints.
We received a lot of reports from owners having trouble getting Tesla to solve specific problems just to get a call back after posting on social media and tagging Tesla and / or Elon Musk.
Historically, Tesla has made contact with customer service difficult because it focused on communications through its mobile app.
The automaker has made efforts to improve with new features, such as a problem escalation feature on its website, but people have had mixed results with it.
Last year, Tesla continued its unorthodox communication approach by dissolving its PR department.
Now, it’s crazy to say, but one of the best ways to put something on Tesla’s radar is to tweet to Elon Musk on Twitter.
Electrek’s Take
I have often shared my thoughts on Tesla’s communications in the past. I think they are poor and one of the company’s biggest weaknesses.
Relying on social networks like Twitter is also a bad idea in the long run, in my opinion.
I am not saying that someone with this position within Tesla would not be valuable, it probably would be, but there is much more that they could do on the communication front that would be more efficient than looking at Elon’s responses.
When it comes to customer service, Tesla is not only competing with other automakers, but also with car dealerships, which we all agree to have negative aspects of, but one of its main advantages is that they offer regional customer service.
I think Tesla would do better to invest in hiring customer service specialists at its centers to provide a better local experience.
In addition, a public relations department to answer questions from the media would be a good start.
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