Tesla Giga Shanghai Vice President of External Relations, Grace Tao, shared the results of a very interesting survey, which showed that Elon Musk’s word-of-mouth marketing strategy is also effective in China. Nearly 1,000 car owners participated in the survey, and more than 90% of respondents said they would recommend buying a Tesla for their friends.
“I hope that more car owners will be able to share the details of car use and help more people understand the Tesla. Thank you! “Said Grace Tao in it Weibo post about the search results.
Tesla CEO Elon Musk has always favored a word of mouth marketing strategy over commercials, advertisements, etc. It has been effective so far, including vehicles made in Tesla Giga Shanghai.
Tesla produced more than 180,000 vehicles and delivered almost 185,000 cars in the first quarter of this year, showing significant growth compared to the first quarter of 2020. Giga Shanghai probably contributed significantly to Tesla’s impressive numbers.
“We are rapidly increasing our production capacity to the highest stage,” noted the Tesla China employee Weibo account, apparently talking about the achievements of the company as a whole.
“The new Model S and Model X vehicles are also widely acclaimed, and the corresponding new production equipment was also installed and passed the test in the first quarter, and has now entered the initial stage of mass production.”
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