Taylor Swiftthe new album from is creating a great deal of confusion between people looking for their music and those looking to put on their goblin … at least according to a fantasy park.
Owners of Utah-based Evermore Park are suing Tay-Tay for trademark infringement – claiming they own the rights to the name “evermore” and saying that Swift ignored those rights when he started selling merchandise under that brand to promote his album with the same name.
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According to the documents, obtained by TMZ, the Evermore park camp claims that it has spent many millions of dollars in building the installation, branding and selling its own equipment since the park was conceived in 2014 and, of course, when it opened in 2018.
Park owners say they have the trademark ‘Evermore’ for a number of different purposes – including clothes and other merchandise they sell … everything they claim was watered down when the TS fell ‘evermore’ in late 2020.
More and more park chiefs claim, since the record was launched, their search results are down on Google and that this is causing confusion in the market … which they say is hurting their bottom line.
They also claim that Tay’s team was aware that the ‘Evermore’ trademark was snatched, but continued their own campaign anyway … figuring they would have drowned the park.
Taylor’s team calls the process “frivolous” … claiming that the CEO of Evermore Park owes millions in construction fees, adding that the purpose of the claim is obvious, in their minds. Meanwhile, Evermore Park says it has already issued a cease and desist order last year – but is now asking for millions in damages.