Utah’s fantasy theme park Evermore filed a lawsuit against Taylor Swift on Wednesday, alleging trademark infringement on her eponymous album and related merchandise.
In court documents obtained by Rolling Stone, Evermore Park claims that the launch of Swift’s Ever it caused “real confusion”, negatively affecting the park’s online presence, in addition to infringing its marketing and merchandise, and impacting its visitors. The process states that theme park visitors asked team members “if Ever The album was the result of a collaboration between Evermore and Taylor Swift or some other type of relationship. “
He also claims that both Evermore Park and Swift’s Ever the goods offer similar products and court documents include photographs of the Evermore Park merchandise. The author also claims that Swift’s clothing merchandise is counterfeit through the Evermore Park trademark.
In a letter submitted to the court in response to a letter to cease and desist from Evermore Park, Swift’s legal team called the claims “unfounded” and stated that Swift did not infringe the trademark, adding that items that Evermore Park sells, such as small Dragon Eggs, guild patches and small dragon assemblies are not sold by Swift.
“The fact is that this frivolous statement comes from Ken Bretschneider, founder and CEO of a park of experiences and according to Utah Business, ‘In June 2020, at least five lawsuits were filed against Bretschneider and the Evermore group by major construction companies such as Sunroc, AGC Drywall and Construction, Geneva Rock, Mountain Point Landscaping, EME Mechanical, Kreativ Woodworks and NFH Distributing (Beehive Brick and Stone) ‘”, said a Swift spokesman in a statement to Rolling Stone. “The companies claim ‘that they owe between $ 28,000 and $ 400,000’. Utah Business says, ‘he owes millions of dollars in construction, mechanics and landscaping fees to workers across the valley who have not yet been paid’ … with ‘a collection of more than 20 construction guarantees on the Evermore estate.’ The real intention of this process must be obvious. “
The lawsuit seeks “no more than $ 2 million per counterfeit trademark” in connection with the violation of trademarks on clothing. It also seeks additional damages along with attorney fees and court fees.