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Target on Thursday announced plans to open Apple mini stores in select locations this month, effectively doubling the tech giant’s footprint within stores.
| Ticker | Safety | Last | Change | Change % |
|---|---|---|---|---|
| TGT | TARGET CORP. | 186.94 | +0.04 | + 0.02% |
| AAPL | APPLE INC. | 122.28 | -3.07 | -2.45% |
So-called “Apple dedicated shopping destinations” will be launched first at 17 Target stores across the country, spanning from San Jose, California to Miami, the retailer said. Additional locations will be launched later this fall.
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While Target already offers Apple products, the new dedicated spaces will extend “the range of Apple products” online and in stores, Target said.
In these locations, Apple products and accessories will be displayed in a location that will be “designed for guests to try new products through demonstrations” by “Targeted technology consultants, who will receive specialized training from Apple”.
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“The retail collaboration builds on the relationship of more than 15 years between Target and Apple, combining the latest Apple products with the convenient shopping experience and fulfillment services,” said Target.
Target’s growth director, Christina Hennington, said the company “will continue to learn and improve the experience through future launches later this year.”
DIGITAL SALES TARGET UP 102%, THE CEO HOPES 2021 TO KEEP HOT
The announcement came after Target reported a strong sales sequence during a pandemic holiday season, with sales growing 102% between November and December.
Over the past year, the company has increased its efforts to provide alternatives to customers who are trying to minimize the risk of hiring COVID-19.
The Associated Press contributed to this report.