As many consumers know, owners of the next generation may have to start spending a little more money if they want to play a new game. Many next-generation games have increased their price from $ 60 to $ 70. The first game to go public with the decision was NBA 2K21, published by Take-Two. The company defended the decision at the time. At a recent conference (transcribed by VGC), Take-Two’s CEO Strauss Zelnick once again defended the decision to raise the price.
Zelnick mentioned that “the players were ready” for the price increase, as the publisher was offering “a variety of extraordinary experiences and a lot of playability”. He also mentioned how we haven’t seen a price increase since 2005.
Zelnick continued to state that the publisher is handling the cost of each title on a case-by-case basis. He hesitated to mention whether all future bonds will cost $ 70. “We haven’t said anything about the price of other bonds so far and we tend to make headline-by-title announcements,” said Zelnick. He continued, “but I think our vision is [that we want to] always deliver more value than we charge. “
The CEO mentioned that the publisher wants to ensure that consumers feel that they are getting something in return with the price increase and that the publisher is delivering their games. “So we always want to make sure that consumers feel that we deliver a lot more than we ask for in return, and that also applies to our current consumer spending,” said Zelnick. “We are an entertainment company, we are here to captivate and engage consumers, and if we do that, monetization will come.”