As if the mobile order was no longer dangerously easy, Yum! Branded restaurants will start taking orders via text message and social media after the acquisition of an Israeli technology startup.
The fast food company, which runs Taco Bell, Pizza Hut, KFC and the lesser-known Habit Burger Grill, announced the purchase of Tictuk Technologies on Wednesday. The private technology company focuses on the conversation business and will give it to Yum! Brands use software systems to allow customers to place orders via WhatsApp, Facebook Messenger, Telegram, SMS, QR codes and email, Yum said in a statement.
As if ordering mobile food was no longer dangerously easy, Yum! Branded restaurants will start receiving orders via text message and social media.
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“The right technologies will allow us to better serve customers with the best offer and delicious food in the most convenient way for them,” Chris Turner, CFO at Yum! Marks said in a press release. “We are excited about the opportunity that Tictuk presents, as its solution offers a high impact, allowing our brands to achieve a truly omni-channel presence and deliver frictionless orders to customers in just a few clicks.”
“The right technologies will allow us to serve customers better with the best offer and delicious food in the most convenient way for them,” said Chris Turner, CFO at Yum! Brands.
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2020 was a record year for the fast food company, which manages 50,000 restaurants in more than 150 countries. Last year, the company raised a whopping $ 17 billion in digital sales, marking a 45% increase over the previous year. Fast food sales skyrocketed during the coronavirus pandemic, as dining room seats in traditional restaurants are still largely restricted and customers prefer low-touch drive-thru service.
2020 was a record year for Yum! Brands, which manages 50,000 restaurants in more than 150 countries.
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AYum! Brands has already launched Tictuk’s ordering technology at about 900 Taco Bell, Pizza Hut and KFC locations outside the United States, according to the statement.
Yum did not reveal exactly when the new technology would be available for consumer use in the United States.