T-Mobile is a consumer’s favorite. Now you’re trying to get into business

T-Mobile is a consumer’s favorite. Now you’re trying to get into business

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The company announced on Thursday a series of new offerings for business customers: corporate wireless plans with unlimited data and 5G access, cloud-based workplace communication tools and a “Home Office Internet” program.

The new services aim to take advantage of not only T-Mobile’s 5G network, but also the massive shift to working from home during the pandemic. 5G is the next generation wireless networking technology that has faster speeds and greater bandwidth compared to existing 4G LTE networks.
It is a big change in the strategy of the third largest wireless operator in the country. In your ad, Mobile tee (TMUS) recognized that competitors ATT (T) (Parent company of CNN) and Verizon (VZ) holds more than 90% of the wireless business market.

“Now we have the resources and an incomparable network not just to get in the game, but to change the game,” said CEO Mike Sievert during a news conference on Thursday.

For new corporate wireless plans with unlimited data and 5G access, T-Mobile says it will match the price of comparable plans from AT&T and Verizon that impose data limits. It also introduced T-Mobile Collaborate, a set of cloud-based workplace communication tools for business customers, including video conferencing, automatic meeting transcription and other features.

Its other new product is T-Mobile “Home Office Internet”, a tool designed to replace workers’ sometimes unstable domestic Internet connections. If a company subscribes to this service, T-Mobile will send routers to its employees that connect directly to cellular networks to provide internet to work devices – so that remote workers do not have to share the same Wi-Fi connection with family members also inmates work or study at home.

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The corporate business is one of the areas of greatest growth potential for T-Mobile next year, along with the expansion of its customer base in rural America, Mike Katz, T-Mobile’s executive vice president for business, told CNN Business in an interview on Thursday.

The acquisition of new customers in the T-Mobile business-to-business segment grew by 300% during 2020, and the segment’s revenue increased by 200% in the same period. The company expects this growth to continue.

“If you just look at the math … [it will be] a $ 40 billion market in the next five years and T-Mobile will have less than 10% of that, so we think there is a great opportunity for revenue expansion for us, “said Katz.

While AT&T and Verizon discussed the commercial uses of 5G, as factories with private networks full of connected robots that will make manufacturing safer, this usually involves additional investment and infrastructure deployment. T-Mobile is also working on this type of offer, but Katz said the company is focusing on services that companies can put to immediate use – a need that the pandemic has focused on.

“We are not going back to the way we used to work,” said Katz. “We wanted to have a set of services that would allow employees who take advantage of the mobile network to work truly from anywhere,”

For years, T-Mobile has been behind AT&T and Verizon in the corporate business, while trying to grow and improve its own network, said Katz. But now T-Mobile’s exclusive spectrum portfolio for 5G can give you the advantage: it is well positioned to provide 5G business services that do not require being in a single centralized location, because it has obtained a large part of the “middle band” spectrum “as part of its acquisition of Sprint last year. AT&T and Verizon still can’t match that, he noted.

“We think this gives us a tremendous opportunity to grow T-Mobile’s business in the United States, by increasing stake in companies,” said Katz.

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