Recently, Netflix users have noticed a new tactic that the streamer is using to crack down on password sharing. Subscribers have seen a prompt on the screen to send a verification code to ensure that it is actually the account they are using.
While this may be a necessary change for Netflix, which may be losing up to $ 620 million a month in revenue, it is also a sure way to lose some subscribers as victims along the way to stricter password control. A recent survey by Express VPN shows that 78% of cable cutters share passwords for streaming video services and that 54% of Netflix users are likely to cancel their subscription if the streamer complies with a password non-sharing policy. (Just to clarify, the policy is already in place, but Netflix has done little to try to enforce it so far.)
Password sharing is not a problem exclusive to Netflix, but the streamer suffers most of the losses in terms of quantity, as it has the largest subscriber base of any streaming service. Netflix subscribers are more likely to share passwords (86%), followed by Hulu (57%) and Amazon Prime Video (52%).
The problem does not end there: almost 1 in 4 Americans who use Netflix admit that they are still secretly connecting to their ex’s account.
With all that said, it’s understandable that Netflix is starting to look for ways to crack down on password sharing. According to Netflix, “this test is designed to help ensure that people using Netflix accounts are authorized to do so.
Tmera Hepburn