Sure, EVGA and Zotac have raised prices on Nvidia RTX 3080 and beyond

Nvidia and AMD addressed the huge lack of GPU today, revealing that it could take many months before you can easily find a card like the RTX 3080 on the shelves. They not say how much a renewed Trump import tax on video cards can impact your prices – but now, Nvidia EVGA and Zotac partners may have done it for us

Both video card manufacturers have raised their prices in all categories, with EVGA following Asus’ example by openly admitting at the top of its website that it is making these adjustments. Zotac, on the other hand, appears to have slightly raised prices not once, but twice in the past few weeks – and thanks to the Internet Archive’s Wayback Machine, we can show how prices for both companies have changed (in their own stores, from anyway).

Here is the EVGA statement, for posterity only:

Due to ongoing events, EVGA has made price adjustments to GeForce RTX 30 Series products. This change was necessary due to several factors and will take effect on January 11, 2021. EVGA has been working to reduce and minimize these costs as much as possible. For those currently on the EVGA.com Notify Queue or Step-Up Queue system, EVGA will honor the original MSRP price until April 16, 2021 if your buy position is processed before that date.

As EVGA suggests, their price increases are not so drastic – just a $ 70 increase on most cards, and it is good that they are honoring their exchange program for a few months. The RTX 3060 Ti costs just $ 460, the same as a friend of mine recently paid at a Central Computers store for that exact card in the SF Bay area.

Before and after at EVGA.

Zotac, on the other hand, increased the price of even its most basic cards by $ 90- $ 100, and much more than for the RTX 3090:

  • from $ 440 to $ 500 and now $ 530 for an RTX 3060 Ti
  • from $ 540 to $ 600 and now $ 640 for an RTX 3070
  • $ 750 to $ 780 and now $ 840 for an RTX 3080
  • from $ 1550 to $ 1580 and now $ 1900 for an RTX 3090

January 13 vs. January 3 at Zotac.

None of this matters unless you find one, of course. For that, again, here is the latest guidance we have from AMD and Nvidia.

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