“A small business could never pay the millions of dollars it would cost to produce and run an ad on CBS tonight,” said Colbert, presenting the “very real” ad on the ‘Late Late Show’.
Stephen Colbert gave a big boost to a small local company on Sunday night.
During a special post-Super Bowl edition of CBS ‘ The Late Show, he highlighted a lucky little company in an ad that featured Sam Elliott’s voice and Tom Hanks’ endorsement.
“Big companies are not the ones that need our support the most now,” said Colbert when presenting the ad. “It is small businesses that are most affected by this pandemic. Of course, a small business could never pay the millions of dollars it would cost to produce and run an ad on CBS tonight, which is why here The Late Show decided to choose just one and give it to them. “
Were you lucky to get this “very real, high-octane Super Sunday ad”? Foggy Pine Books in Boone, NC, “where” every book is an adventure waiting to happen, “Elliott intoned in the ad.
He also noted that the store now offers a drive-through window “so you can pretend you’re buying fast food. Mmm, this is a good book”. (The store actually offers this service.)
Elliott then introduced Hanks as a “satisfied customer”.
“Foggy Pine Books has the best selection of Boone. They have books on all my interests, like World War II, and also books on the events of 1939-45,” said the actor, mocking the number of films and programs that he produced and starred related to that period of history.
Watch the announcement below.
Support, support @FoggyPineBooks As @Tom Hanks did! https://t.co/jbHOXhJtGw #LSSCSuperBowlSpecial pic.twitter.com/rajl4NCDB7
– A late show (@colbertlateshow) February 8, 2021