The 2021 Super Bowl ad crop employed a large contingent of famous celebrities in front of and behind the camera and featured major Hollywood brands. Not surprisingly, they dominated the list of most watched Super Bowl commercials on YouTube during game day.
Google released data on the top 10 most viewed ads globally on its video platform on Sunday night from 7 February at 7 pm PT.
At the top of the list are Michael B. Jordan’s Alexa ad, Bruce Springsteen’s Jeep ad and Edward Scissor Hands Cadillac sequel film, starring Timothée Chalamet and Winona Ryder.
Also in the Top 10 was another setback to the early 1990s, the throwing of Uber Eats by the Wayne’s World duo, accompanied by Cardi B; the Anheuser-Busch commercial produced by David Fincher; 2D Matthew McConaughey of Doritos; the Paramount + ad filled with stars; and trailers for Marvel / Disney + ‘s The Falcon and the Winter Soldier and Amazon Prime Video’s Coming to America 2.
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According to Google, the viewing of Super Bowl ads on YouTube during the game has increased by more than 70% on TV screens over the past year. The YouTube channel for the show’s headlining at the break, The Weeknd, peaked at over 1.6 million views per hour at 8 pm EST.
Here are the top 10 ads by Gameday on YouTube Views (global) until 7pm PT / 10pm EST:
1. Amazon – Amazon big game announcement: Alexa’s body
Amazon has launched a few different Alexa devices over the years, with some very different appearances. The company’s announcement in the Super Bowl asks the question, “What would be the ideal body for Alexa?” The answer is Michael B. Jordan, star of Black Panther and Creed. (Watch here)
2. Jeep – Jeep | The middle
This two-minute Jeep spot features the generally shy commercial Bruce Springsteen in an ode to unity, healing the divide and common American ideals. (Watch here)
3. Cadillac – LYRIQ fully electric Cadillac | ScissorHandsFree
Cadillac pays homage to a classic Tim Burton film in his film ‘Edgar’ Scissorhands, starring Timothée Chalamet as the clumsy Edgar who discovers the joy of hands-free cruise control. (Watch here)
4. Uber Eats – Wayne’s World and Cardi B’s Shameless Manipulation | Eat local | Uber Eats
Uber’s restaurant delivery division explored the deep pit of Saturday Night Live nostalgia by revisiting Wayne’s World public access show in the basement. Rapper Cardi B shows up to spice things up. (Watch here)
5. Paramount Plus – Paramount + Shipping | Sweet Victory | Super Bowl LV Spot
SpongeBob, RuPaul and James Corden joined a star cast of Paramount streaming service heroes, Paramount Plus, as they climbed the top of Paramount Mountain, where narrator Patrick Stewart waited for them in a tuxedo. (Watch here)
6. Marvel Entertainment – Official Trailer | The Falcon and the Winter Soldier | Disney +
The second Disney + series to be set in the Marvel Cinematic Universe shows Anthony Mackie and Sebastian Stan reprising their roles on the big screen as The Falcon and The Winter Solider. (Watch here)
7. Amazon Prime Video – Coming 2 America Official Trailer # 2 | Main Video
Eddie Murphy and Arsenio Hall are reunited in this awaited sequence, when now King Akeem Joffer, of the fictional African nation of Zamunda, travels to the United States to find his son. (Watch here)
8. Anheuser-Busch – Let’s get a beer | Anheuser-Busch Super Bowl LV commercial | : 60
Anheuser-Busch may have chosen to ignore its usual Budweiser brand presence among Super Bowl commercials this year, but is launching its first company ad for the big game. David Fincher, director of Gone Girl and Fight Club, produced the cinematic video, which shows ordinary people enjoying beers together in a touching reminder of pre-pandemic life. (Watch here)
9. Doritos – Doritos 3D | Flat Matthew Super Bowl LV
Actor Matthew McConaughey appears as a flattened 2D version of himself, which is knocked over by a football and entangles himself in a robot vacuum until a bag of Doritos 3D chips returns him to his normal state. (Watch here)
10. Chipotle – Chipotle | Can a burrito change the world?
The Chipotle restaurant chain came to the Super Bowl to ask the profound question “Can a burrito change the world?” Chipotle seems to think so.