The 2021 Super Bowl is coming, which means a myriad of high-budget, high-profile commercials in the air between games.
This year, the competition for the best and worst commercials in the Super Bowl is unlike anything before, with regular products like Pepsi, Coca-Cola and Budweiser standing around in this game, platters like Squarespace, Pringles and Chipotle came out swinging for the fences.
For such a coveted ad space, estimated at $ 5.5 million for 30 seconds in front of Sunday’s huge Super Bowl audience, 2021 will have some high points as well as some surprising low points for the price. Even before the big game, some companies have already launched ads that they plan to run during the big game.
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To help future generations keep track of what to do and what not to do when creating a big budget ad, below is a summary of some of the best and worst commercials for Super Bowl 2021 that have been released so far:
BEST
Cheetos
Leaning on the power of the stars of the royal couple Ashton Kutcher and Mila Kunis, the popular snack company also enlisted the help of singer Shaggy to help the duo with a cover of their hit “It Wasn’t Me”. How Kunis uses the jam to avoid getting in the hot seat by eating her husband’s food.
The commercial receives high marks for performing a big toe that will certainly make viewers hum along with the music and wish Cheetos even after the commercial ends.
Uber Eats
The dynamic duo of former “Saturday Night Live” Mike Meyers and Dana Carvey come together as their iconic “Wayne’s World” characters to help Uber Eats prepare people for a snack for the big game.
The duo repeats their roles from inside Wayne’s basement to discuss how much of a year 2020 was a bummer thanks to the coronavirus, while dancing around the legality of using the term “Super Bowl”. The resulting commercial is a major dose of nostalgia aimed directly at the hearts of “SNL” fans.
Squarespace
It’s hard to go wrong with your commercial if you trust Dolly Parton to please the audience. The website building service is launching an ad titled “5 to 9”, reversing the script of the singer’s iconic song “9 to 5”, about the working class.
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The commercial encourages viewers to follow their passions in their spare time, creating a website that can transform your hobby into something that replaces your normal work from 9 am to 5 am. With an inspiring message and the vocals of the legendary singer, this is an easy addition to the list of best of 2021.
Amazon Alexa
Everyone’s favorite home assistant is getting an update, and Amazon is choosing to make people excited about it by presenting a fake update.
When a woman sees the new innovative product, she can’t help wondering what the best way to take it would be. She quickly lands on this year’s sexiest man in the world, Michael B. Jordan. The commercial shows her doing her day-to-day work while coveting her new robotic eye candy at home – much to her husband’s dismay.
The place is hilarious and uses its celebrity very well.
Lemonade Bud Light Seltzer
The brand makes hilarious use of the old phrase “When life gives you lemons, make lemonade.”
People hang around an outdoor meeting regretting the difficult year that is behind them. As they remember what happened in 2020, they remember the deluge of lemons that people received to make this year’s lemonade.
People literally look up to the sky as lemons start hitting them in the face and wreak havoc on weddings, sporting events, professional life and more.
WORSE
Scotts and Miracle-Gro
One good thing about Super Bowl commercials is seeing celebrities on List A lend themselves to ads that they would otherwise be too good for. However, unlike Michael B. Jordan and the boys from “Wayne’s World”, Scotts and Miracle-Gro have found a way to include the largest number of celebrities in any commercial so far, without using them well in any way.
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Of course, it’s fun to see John Travolta doing the dance of “Grease” and “The Office” star Leslie David Baker, being grumpy, but in the end this amounts to a bland ad that doesn’t successfully market the product or remains memorable.
Chipotle
Using neither comedy nor star power was not the right move for Chipotle in 2021. The commercial shows a child muse to his sister about the idea of a burrito changing the world as the camera takes the viewer on a journey through farms in America choosing the fresh ingredients that make up a typical Chipotle burrito.
Although the food looks tasty, it is not clear exactly what the commercial is advertising other than fresh ingredients. This does not establish the connection between sustainable organic farming and the stop at your local Chipotle as it seems so.
Michelob Ultra
Another commercial that seems to lean towards nostalgia, Michelob Ultra takes viewers on a journey through the history of the sport, showing some legendary athletes smiling interspersed with the occasional modern athlete having a beer. The announcement is well done and the message is somewhat inspiring, but it is far from the memorable commercial that the Super Bowl requires.
Stella Artois
Lenny Kravitz joins the popular beer brand in an animated musical show that introduces the world to the concept of a “pulsating billionaire”.
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Based on the notion that a human being is born, “with 2.5 billion heartbeats”, Kravits encourages viewers to invest those billions in people and experiences. If that sounds vague and a little like it doesn’t contain water, it’s because it doesn’t really. However, the animation and the music are solid, they are just packed in a commercial that doesn’t quite know what it means.
Frito-Lay
This commercial knows its audience, bringing in a series of former NFL players, like Eli and Peyton Manning, to make small sketches while Marshawn Lynch narrates the poem “‘Twas the Night Before Super Bowl.”
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While it is fun to see some celebrities from the sport participate in a funny commercial, the spot reaches almost 2 minutes, putting it on the long side of some Super Bowl commercials. The duration only allows the viewer to ask important questions such as, why is there a Christmas-themed commercial happening in a game that is notoriously set in February?