The products presented are selected independently by our editorial team and we can earn a commission for purchases made on our links; the retailer may also receive certain auditable data for accounting purposes.
Shawn Mendes, Halle Berry and The Black Eyed Peas’ Taboo are among the artists chosen for a new campaign with the alkaline water brand Flow.
Launched this week to coincide with April being Earth Month, Spot Flow Alkaline Spring Water features Mendes, Berry, Taboo, basketball star Russel Westbrook, DJ Hannah Bronfman and model Paloma Elsesser “united to make their commitment to health , well-being and sustainability to the next level. “
As part of the campaign, Flow is teaming up with Mendes to provide “Wonder Grants” to the singer Shawn Mendes Foundation, who uses these grants to empower young adults in projects related to the arts, human rights, education, science and technology. Flow says his donations will specifically help support “sustainability activists” who are focused on initiatives related to access and conservation of drinking water.
Mendes posted about the new partnership on his Instagram this week, writing that he is “very excited to be part of a campaign and company that celebrates and supports the positive effects of choosing bottled water and sustainable sources. As one of the millions of young people passionate about creating a better future for our planet “, he wrote,” I hope to continue to make a difference with this forward thinking brand that shares the same goals “.
Mendes and Flow Water have more than just a passion for the environment in common – both the singer and the watermark are Canadian. Mendes is also an investor of the brand, alongside Berry, Taboo and Post Malone.
Amazon
Available in selected supermarkets and online at Amazon, Flow is known for its natural alkaline mineral water (which the company says is rich in minerals and electrolytes) and for its sustainable packaging, which uses recycled Tetra-Pak cardboard instead of plastic bottles.