See how the impending redesign of Google Search will make it easier and faster to find information

See how the impending redesign of Google Search will make it easier and faster to find information

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Google says a change in the design of the mobile version of Google Search is imminent. The person responsible for creating the new look was Aileen Cheng, Google’s designer. “We wanted to take a step back to simplify it a little bit so that people could find what they’re looking for more quickly and easily,” said Cheng. “I think it’s really invigorating. For me, it’s a breath of fresh air! “The designer continued to state:” Rethinking the visual design of something like Research is really complex. This is especially true considering how far Google Search has evolved. We are not only organizing information from the web, but all information in the world. We started with organizing web pages, but now there is a lot of diversity in the types of content and information we have to help you understand. “

Redesigning Google Search will make it faster and easier to read the information you’re looking for

So, what can we expect from this redesign? According to the new Google blog, Aileen said that five different improvements boosted her plan. One was to make it easier for users to read the text, making it bigger and bolder; this will help scan the human eye and understand Google search results more quickly. The designer noted that “We are increasing the result and the section titles too”. Changes to the text will include more sources from Google itself, says Aileen. Since we are on the subject of the text: the update also includes more fonts from Google itself, which are already used on Android and Gmail. “Bringing consistency to when and how we use the sources in the Survey was also important, which also helps people analyze the information more efficiently,” said Aileen.

Another objective of the Research redesign is to focus on the information presented, not on the design used to present it. Cheng said: “We want to let the search results shine, allowing people to focus on the information instead of the design elements around them. It is about simplifying the experience and getting people to the information they are looking for in the clearest and clearest way. quickly as possible. “If you’ve used Google Search and the vast majority of readers of this article have, you know how important that goal is. To do this, Google will use a clean background with an emphasis on color to guide the look towards important information.

Cheng also said that the redesigned Google Search needed to have “breathing space”. What exactly does that mean? She explained: “We decided to create a new design of results from end to end and minimize the use of shadows, making it easier to immediately see what you are looking for. The overall effect is that you have more visual space and breathing space for results of Research and other content take center stage. “

Finally, Cheng wanted the new look for Search to be “Googley”. To do this, the designer borrowed elements of iconic Google designs, including the Google logo and the Search magnifying glass. She said, “If you look at the Google logo, you’ll notice that it’s very round, so we’ll borrow it and bring it to other places as well. This form is already part of our DNA. Just look at the search or the magnifying glass. ”

In making these changes, Cheng also made a point of maintaining a design that could be immediately recognized as being from Google. We imagine that this is part of the concept of maintaining “Googley” Search. With that in mind, she told an anecdote that goes to the heart of her redesign of the Survey. “My three-year-old son recently dropped a handful of Legos in my hand, red, yellow, green, blue, and he said to me, ‘Mom, this is Google,'” said Aileen. “This is how we are playful and known to people. And when we redesign something, we want to bring that familiarity and accessibility with us as well.”

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