The shoe must go on! Sarah Jessica Parker, 55, is chic with a pair of high-heeled boots when she arrives at the store in New York to play saleswoman in the middle of the pandemic
Sarah Jessica Parker continues to play saleswoman in her New York store, although the pandemic is still on the rise.
The 55-year-old actress was spotted arriving at her SJP Collection store in South Street Seaport District on Wednesday morning, while wearing a pair of her brand shoes.
The Sex And The City actress was later seen using her phone to record a promotional video for her brand.
Entrepreneur: Sarah Jessica Parker was spotted arriving at her SJP Collection store while wearing a pair of branded shoes on Wednesday morning
Parker wore a handsome black overcoat with a large wool finish at the top.
Beneath its outer layer, the actress was dressed in a long-sleeved shirt that was tucked into a cozy-looking underwear.
She contrasted her best choices with a pair of semi-dyed white jeans that had been rolled up to her knees.
The Divorce actress also wore a pair of Busker boots from her shoe collection.
Stay cozy: The Sex And The City actress wore a sizeable overcoat with a large wool finish on the top
Parker kept his hair in a ponytail and wore a pair of headphones and a gray facial cover when he arrived at the store.
She complemented it with several pairs of earrings and a single silver necklace.
The actress first launched the SJP collection with her business partner George Malkemus in 2014, and the brand’s products were initially distributed through retailer Nordstrom.
The line subsequently expanded to include fragrances, sunglasses and various accessories.
Branching: Since the foundation of the SJP collection in 2014, the line has expanded to include fragrances and sunglasses, among other products
Parker usually appears in the brand’s stores to promote the products of the SJP collection and to meet with his fans.
In September last year, the actress gave an interview to Footwear News and talked about her favorite aspect of running a store.
She revealed: ‘The best part of retail is the customer. It’s really the most fun, the most surprising, the most mysterious, the most inspiring – being in a room, on the floor with a customer. ‘
Getting the word out: after entering his store, Parker was spotted filming a promotional video for the brand
Opinion: In September, the actress participated in an interview in which she commented that ‘the best part of retail is the customer
The New Year’s Eve actress also noted that she tries to maintain an intimate connection with her clientele, as she feels that this approach works best for her brand.
“We learned that you don’t need a hundred stores worldwide. You need a touchstone, a place that feels real to people, ‘she said.
Parker then talked about how Carrie Bradshaw, a character from Sex And The City, would feel about shopping in New York amid the global pandemic.
The actress commented, ‘I have a feeling she would still be someone who really loves the experience of going into a store, especially a store where she has a history and feeling a connection to something.’
His thoughts: Parker also talked about how his Sex And The City character Carrie Bradshaw would react to shopping in the pandemic era and expressed that the show’s narrator would miss the ‘store experience’