Samsung truth wants you to know that the Galaxy S21 Ultra has, in your opinion, the best camera you can buy on a smartphone today. Nowadays, it is not enough that the phone’s photography features are praised in the analysis. You need to meet with consumers at their level, and in 2021, what do ordinary people love more than an overabundance of streaming services? That’s why Samsung is teaming up with Hulu to produce an original reality show called Exposure, where competitors will have photography challenges focused on shooting with – you guessed it – a Galaxy S21 Ultra.
Exposure it’s not just your common product placement. Samsung is credited with creating the series alongside BBH Entertainment (a subsidiary of the advertising agency BBH). Will Smith and Jada Pinkett Smith are also involved through Westbrook Media, the digitally focused production company they co-founded. It’s the first of what Hulu expects to be many branded programs for its platform, designed to negate the need for skippable ads altogether. Considering Samsung’s love for ads on Galaxy phones, it’s not surprising to see the company being the only one to launch the initiative.
If you are interested in getting a preview of the future for streaming media – or just want to see how the Galaxy S21 Ultra behaves in a branded reality show – Exposure debuts on Hulu on April 26. For the best viewing experience, be sure to upgrade to Hulu’s ad-free subscription before watching.
