Samsung Display and Samsung Electronics signed an agreement that allows the arrival of Samsung’s first QD-OLED TV in 2022.
According to a report by Korea ITNews, the heads of the two companies have reached an agreement that the company’s display side will extend its production of LCD-based panels to the parent company and, in return, Samsung Electronics will place an order of QD monitors based on a proposed Samsung QD-OLED TV.
QD-OLED is a hybrid design that combines the brightness and colors of quantum dot technology, found in Samsung’s current QLED TVs, with backlit emissive OLED panels. Samsung Electronics is due to receive its first batch of these QD-OLED panels, specifically for larger TVs, next year.
The move to OLED technology seems a little off the left, given Samsung’s recent focus on Mini-LED and MicroLED as the TV technologies of the future. Samsung’s first line of Mini-LEDs, the Samsung Neo QLEDs, will hit the shelves in the coming weeks and the company has repeatedly shown MicroLED panels at CES and other trade shows so far. However, this may be more of a marriage of convenience than a radical shift in the direction of TV technology.
The report states that the COVID pandemic saw an increase in TV sales to Samsung, which meant a shortage of LCD monitors, where there used to be a large surplus. Samsung Display planned to halt LCD production in the face of the previous lack of demand, but was approached by the head of Samsung Electronics to extend the race. This was partly due to fears that it would leave Samsung dependent on Chinese manufacturers for its LCD panels.
The benefit for the Samsung monitor is that its $ 11.7 billion investment in QD technologies starting in 2019 will begin to pay off. It is not yet known to what extent the parent company will adopt QD-OLED next year and how it will fit into other Samsung TV lines planned for 2022.
At the very least, it is an excellent way for Samsung to plunge into OLED waters. And, if the QD-OLED proves its worth, could it pull some TV manufacturers that currently use LG’s OLED panels towards hybrid TV technology? We’ll have to wait and see.
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