Samsung presents the latest innovations for a better normal at CES 2021 – Samsung Global Newsroom

Samsung enhances the home experience with products like Samsung Bespoke 4-Door Flex, 110-inch MICRO LED and JetBot 90 AI +.
Continuing sustainability efforts, Samsung announces Galaxy Upcycling at Home and the expansion of environmentally friendly packaging for TV products in 2021

Samsung Electronics shared its vision for the future at the 2021 Consumer Electronics Show (CES). The company presented new products at its virtual press conference, showing how it continues to innovate by creating solutions that are flexible, intelligently connected and use AI to understand the context to make daily life perfect.

“Our world looks different, and many of you are faced with a new reality – one where, among other things, your home has taken on greater meaning,” said Sebastian Seung, president and chief of Samsung Research, the company’s advanced R&D center who leads the development of future technologies for SET (end products) from Samsung Electronics, directing the company’s efforts to enhance the home technology experience. “Our innovations are designed to provide more personal and more intuitive experiences that express your personality. We are working hard to bring next generation innovation, with AI as the primary enabler, for your better future. “

Creating more intimate and personalized user experiences

As people spent more time at home last year, the technology they wanted became the technology they needed. By relying on this technology, people have understood many ways in which connected solutions can make life easier. TVs were vital for entertainment and, sometimes, fitness. Chromebooks have become essential tools for home learning. Smart refrigerators helped with remote shopping and meal preparation. Smartphones were indispensable.

Samsung’s continued investments in innovations that adapt to evolving lifestyles allow the company to keep up with rapid changes. The main innovations revealed include:

  • Samsung Bespoke 4-port Flex: The latest version of the Bespoke refrigerator features exchangeable panels that come with a choice of colors and materials that have made the original a success, allowing consumers to adjust their refrigerator to form and function. The new 4-door model, available in North America this spring, also includes a new Beverage Center ™, which gives quick access to a water dispenser and an automatically filled water jug. The Samsung Bespoke 4-Door Flex also comes equipped with a Dual Auto Ice Maker, which makes not only regular ice cubes, but also smaller “ice bites” to suit different cold drink preferences.
  • 110 inch MICRO LED: This new screen features inorganic LED with its own lighting and an infinite thin and almost frameless screen design that integrates perfectly with the environment. The result is a spectacularly immersive viewing experience with amazing image quality. The 110-inch MICRO LED also adds “4Vue” (Quad View), a four-way viewing option – so you can follow multiple sports at the same time or stream a tutorial while playing a video game. In addition, for US consumers, more than 160 free channels1 are available on Samsung TV Plus. The MICRO LED will be launched globally starting this spring.two
  • Lifestyle TV: Samsung’s high-end lifestyle TV line includes The Serif, The Frame, The Sero and The Terrace – a newly launched 4K QLED external TV – as well as Samsung The Premiere, a cinema-quality 4K laser projector .
  • Cooking SmartThings: A new service from Samsung SmartThings is designed to make your culinary journey perfect. An automatic meal planner powered by Whisk’s Food AI recommends meals for the whole week, makes shopping lists of the ingredients you need, and connects to retailers for direct purchases straight from the Family Hub ™ refrigerator or your mobile screen. Recipe instructions can be sent directly to synchronized Samsung kitchen devices to minimize hassles and errors.3
  • Samsung Health Smart Trainer on Samsung 2021 TVs: Samsung Health perfectly transforms the home into a personal gym and the new Smart Trainer4 The feature tracks and analyzes posture in real time, just like a personal trainer. During and after training, the Smart Trainer provides feedback on the form, helps you count your repetitions and estimates the calories burned. With video and interactive training via voice control enabled for Bixby, the Samsung Health Smart Trainer elevates and personalizes the exercise experience at home.

Bringing AI and robots to daily life, including household chores

Samsung has long been at the forefront of AI and robotics innovation, leveraging its seven global AI research centers to promote the technology. By bringing AI to its products, Samsung is creating new home experiences – from washing machines that optimize the use of water, detergents and washing cycles, to TVs with a Quantum AI processor that can update HD content to 8K resolution crystalline.

The main technologies presented during the Samsung press conference include the following:

  • JetBot 90 AI +: Arriving in the US 1H 2021, this new vacuum cleaner uses object recognition technology to identify and classify objects to decide the best cleaning path. LiDAR and 3D sensors allow the JetBot 90 AI + to avoid cables and small objects, while cleaning hard-to-reach corners in your home. Also equipped with a camera, JetBot 90 AI + is integrated with SmartThings application to assist you in home monitoring.
  • Samsung BotCaution5: The latest development in Samsung’s growing robotics line, Samsung BotCaution is designed to use AI to recognize and respond to your behavior. You will be able to act as assistant and robotic companion, helping to take care of the details of your life. He will also learn your schedule and habits and send reminders to help guide you through your busy day.
  • Samsung Bot™ Handy6: Also in development, Samsung Bot™ Handy will feature advanced AI to recognize and pick up objects of various sizes, shapes and weights, becoming an extension of you and helping you with work at home. Samsung Bot™ Handy will be able to tell the difference between the material composition of various objects, using the appropriate amount of strength to grab and move household items and objects, working as your trusted partner to help with household chores, such as cleaning messy rooms or ordering dishes afterwards a meal.

Looking to the future, Samsung is also developing other tangible applications of AI technologies for everyday life. Samsung continues to build on its Samsung BotRetail ™, that would guide users away from home in retail environments, and GEMS, Samsung’s exoskeleton focused on health as a mobility aid. These innovations allow robots and robotic devices to coexist with humans, improving their lives and catering to a variety of different lifestyles and environments.

Technology for a better future

Samsung ended its CES 2021 press conference by sharing more about the brand’s vision of how technology can enable progress and create a better future for everyone. Samsung believes that there is no single comprehensive solution; a sustainable future requires investments in a broad spectrum. That is why Samsung is focused on three main areas that should benefit the most from technological innovation: sustainability, education and accessibility.

“At Samsung, we are always looking for ways to build a better and more sustainable future,” said Sandeep Rana, Senior Manager, Environmental Sustainability Specialist at Samsung, who shared Samsung’s sustainability message at the press conference. “With a focus on the environment, people and society, we will continue to provide our consumers with responsible tools and technologies to meet our challenges today and enable a better future for everyone.”

As part of its commitment to creating a circular economy, Samsung is developing packaging programs and solutions that promote a sustainable product life cycle – from start to finish:

  • Galaxy Upcycling at home: At the event, Samsung announced an update to its Galaxy Upcycling program called Galaxy Upcycling at Home. The new program reimagines the life cycle of an older Galaxy phone and offers consumers options on how they can reuse their device to create a variety of convenient IoT tools.
  • Eco TV packaging: In addition, Samsung announced that its eco-friendly packaging would be expanded to QLED, UHD TV, monitor and audio products in 2021. As part of an ongoing commitment to eco-awareness, Samsung is creating sustainable products and solutions at the center. For example, Samsung’s new solar cell remote control – made in part from recycled plastic – can be charged via solar or indoor lighting, reducing battery waste.

Believing that future generations will play a key role in building a sustainable future, Samsung has also prioritized technology education through Samsung Solve for Tomorrow, which encourages young people to use technology creatively to solve community challenges, and Samsung Innovation Campus, which helps students develop technical and personal skills for future jobs.

Samsung also highlighted at the event how it is making its products even more inclusive and accessible to everyone. O SeeColors app is designed to help those with color vision impairments (CVD) adjust the settings on their 2021 QLED TVs for a better viewing experience, and the Sign language zoom feature on TVs ensures that everyone, regardless of their ability, can easily enjoy cutting edge technology.

Finally, understanding how challenging it can be to find a balance between our digital and analog lives, Samsung presented the Digital Wellbeing Feature, designed to help people control and manage their digital time – so they can use technology to improve our lives and empower us.

For more information, images or videos about products announced by Samsung at CES 2021, visit http://news.samsung.com.

1 160 free channels for Samsung TV Plus are only available to US users. Service availability may vary by region and product.

two The availability of the MICRO LED TV varies by region.

3 Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

4 The specific features available may vary by region and product.

5 Samsung Bot ™ Care is not currently available for sale. The described functions and technical capabilities have been demonstrated in test configurations.

6 The Samsung Bot ™ Handy is not currently available for sale. The described functions and technical capabilities have been demonstrated in test configurations.

Disclaimer: All product features, features, specifications and other information provided in this document, including, but not limited to, product benefits, design, prices, components, performance, availability and features are subject to change without notice. or obligation. The availability of the products, services and resources mentioned above may vary by region.

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