Samsung Galaxy is now the exclusive mobile partner of Twitch Rivals, a one-year contract that will allow companies to collaborate on exclusive events and Twitch content.
The partnership gives many boxes to Samsung. On the one hand, it helps boost the Samsung Galaxy product line and more specifically its 5G-enabled set of mobile devices. Second, it is a smart move for a screen and mobile device maker during a moment in history when more people are playing than ever. Accessing the network of Twitch streamers the moment you saw a explosion in the audience it certainly doesn’t hurt at all.
Twitch Rivals and Samsung will partner on a series of mobile challenges, promoting mobile game superstars and tournaments through a regular series called Mobile Mondays presented by Samsung that will distribute cash prizes. Obviously, Samsung was able to sweeten the pot for Galaxy and Twitch users with “additional benefits”. While it is unclear what these bonus advantages will entail, it is certainly a smart way to sell some phones.
“Industry-leading Samsung mobile gaming devices will allow gamers to not only broadcast their favorite Twitch Rivals content, but also to fully engage in the unparalleled chat and interactivity that powers the Twitch community,” said Lou Garate , global head of sponsorship sales for Twitch. in a statement. “As live broadcasting and e-sports continue to grow exponentially, we look forward to working with Samsung to help engaged and dedicated gaming audiences access their Twitch Rivals content wherever and whenever they want.”
Samsung and Twitch are starting their partnership with a live broadcast of Twitch Rivals at 4:00 pm Eastern Time on the Wednesday before the big Galaxy Unpacked event on Thursday. The Galaxy Unpacked event will air – you guessed it – the Twitch platform starting at 10am ET.
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