Sam’s Club selling a ‘Peloton alternative’ priced around $ 800

Sam’s Club said on Monday that it is now selling the Echelon Fitness Sport-s connected bike, an alternative to the bike created by Peloton Interactive Inc. PTON,
-4.34%
and costs $ 799 plus the cost of membership. The bike was created exclusively for Sam’s Club, which is part of Walmart Inc. WMT,
-0.72%
portfolio. The Sport-s Connected Bike comes with a 10-inch screen, 32 resistance levels and six months of subscription. “Interest in indoor cycling is reaching new heights, but for many people, the reality of owning one still looks financially out of reach,” said Lou Lentine, chief executive of Echelon Fitness, in a statement. Peloton, which has seen its shares sink more than 32% in the year so far, was updated on Monday. Walmart shares have fallen 10.4% in 2021 so far. And the Dow Jones Industrial Average DJIA benchmark,
+ 1.22%
is up 4.4% in the period.

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