Hoda and Savannah are approached by the dreaded cube, Halloween 2017.
Photo: NBCU / NBCU Photo Bank / NBCUniversal via
It was not enough to Variety inform that Hyde Park Entertainment and Endeavor Content are partnering to make a film based on Rubik’s Cubes. It was not even enough for this report to add that the producer will also produce a Rubik’s Cube game show. No. They had to go ahead and suggest a whole multimedia cinematic universe, based on Rubik’s Cubes. Ashok Amritraj of Hyde Park made a statement, saying, “I am very happy to be partnering with Endeavor Content and Rubik’s / Smiley and I look forward to creating a wonderful and complex Rubik universe.” A wonderful and complex Rubik universe. A whole serialized and interconnected world of Rubik. We envision the retro nerd cube functioning as Marvel’s Tesseract before it, McGuffin-ing dozens of complicated CGI storylines in existence.
This ad failed to mention that there is already an established tradition of the Rubik’s Cube, as seen in the Saturday morning cartoon Rubik the Amazing Cube, which lasted three full months in 1983. Menudo sang the theme song. Educate yourself.