Rubik’s cube film in development

Hyde Park Entertainment Group by Ashok Amritraj and Endeavor Content are teaming up for a film based on the iconic toy known as Rubik’s Cube. As reported by Deadline, Hyde Park Entertainment is also partnering with Glassman Media (The Wall) to create a game show based on the global Rubik’s Cube brand.

The Rubik’s Cube was invented by Hungarian sculptor and professor of architecture Erno Rubik in 1974. In 1980, the puzzle was licensed by Rubik and sold by Ideal Toy Corp. Since then, the Rubik’s Cube has sold more than 450 million units worldwide.

In 2018, amateur and professional speedcubers from around the world competed for puzzle-based glory in the Rubik’s Cube World Championship Finals in Boston, MA.

“I have had a personal and nostalgic connection to the Rubik’s Cube since my first days in India,” said Ashok Amritraj. “I am excited about the partnership with Endeavor Content and Rubik’s / Smiley and I hope to create a wonderful and complex Rubik universe.”

For more information on Rubik’s Cubes, check out a 17x17x17 Rubik’s Cube – the largest in the world in 2015 – being solved in 7.5 hours.

Image credit: Marco Secchi / Getty Images.

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Adam Bankhurst is an IGN news writer. You can follow him on Twitter @AdamBankhurst and on Twitch.