Penske Media Corporation (PMC) announced a new partnership with YT Media, one of China’s leading media companies, launching the Chinese edition of Rolling Stone on Tuesday. Under a multi-year license, Rolling Stone China will feature original and distributed content tailored to a booming consumer market and provide a new lifestyle brand for China’s Generation Y and 600 million consumers of online music.
Rolling Stone ChinaThe launch edition, launched now, features cover stars Zhang Chu and Roy Wang, as well as Paul McCartney and Taylor Swift in their “Musicians on Musicians” interview. This debut edition will be followed by a series of corresponding essential products and experiences, including: a website, WeChat, Weibo, Bilibili channels, quarterly events and print editions.
“The opportunity to share our content and experiences with our biggest fans in China is truly exciting,” said Gus Wenner, president and chief operating officer, Rolling Stone. “This new partnership is a great way to show all of this Rolling Stone has to offer on an international scale as we continue to grow. “
“Today, with the support of Penske Media Corporation and the trust of Rolling Stone, I am honored to lead our young team to develop Rolling Stone China business, ”said Xu Ning, CEO of YT Media. “We hope that through music, art and love for this brand, Rolling Stone China will become the beacon of modern culture.”
Rolling Stone China will further strengthen PMC’s presence in its brand portfolio in this ever-important region. Other PMC titles with Chinese editions include: WWD China, Variety China and Robb China report.