‘Happy Birthday to Baddest Gal!’: Rihanna is honored in a video montage shared by Savage X Fenty when the singer turns 33
Rihanna received a birthday message from her lingerie line Savage X Fenty on Saturday morning.
The 33-year-old hitmaker was congratulated in a video posted on the clothing company’s official account.
‘Happy Birthday to Baddest Gal, @badgalriri’ reads the caption that accompanies the video that shows Rihanna is stunning in a montage of old clips.
Special message: On Saturday morning, a video was posted to Savage x Fenty’s official Instagram account to celebrate Rihanna’s birthday
Savage X Fenty was founded by composer Only Girl (In The World) in 2018 with the intention of manufacturing lingerie that covers all body types.
The brand’s great debut was at New York Fashion Week, in the year of its foundation; its showcase received positive attention for including several plus size models in its promotional materials.
The singer first registered the name Fenty in 2014 with the intention of using it for several future ventures.
Rihanna’s initial foray into the fashion industry came in 2017 with the launch of her brand Fenty, which operated under the guidance of the luxury product group LVMH.
Sensual: The video included several photos of the hitmaker in several photo sessions to highlight her versatility as a designer and model
The line’s first pop-up store opened in 2019 and an online store was launched the same year.
However, Fenty announced that it would suspend its commercial activities indefinitely earlier this month, with its website likely to shut down in March.
Hitmaker has also expanded its creative vision to other areas of the fashion industry, as evidenced by the 2017 launch of its cosmetics company, Fenty Beauty.
Successful business: Savage x Fenty was founded by the singer of Only Girl (In The World) in 2018
Vision: Rihanna registered the name Fenty in 2014 and has since expanded to various parts of the fashion industry, including cosmetics and skin care
Rihanna had previously ventured into the makeup field through a collaboration with Mac Cosmetics; the products were initially launched in 2013.
Fenty Beauty has been the subject of critical attention for its wide variety of shades that were made available at its launch.
The brand earned an impressive $ 72 million in its first month of launch.
In July last year, Rihanna expanded her creative vision with the launch of her skin care brand, entitled Fenty Skin.
The singer Disturbia founded the branch of her fashion house with the intention of creating products that reflected the combination of materials she used in her own skin care procedures.
Bringing: the singer’s cosmetics line, Fenty Beauty, raised an impressive $ 72 million during its first month of release
Last September, the composer spoke to Vogue and commented that the designers behind Savage X Fenty were especially focused on making their customers feel good, regardless of their body type.
“We always want to include women who have not felt sexy according to society’s terms and expectations,” she noted.
During the interview, Rihanna also highlighted the line’s focus on serving a wide range of customers.
The hitmaker stated: ‘It is always a matter of inclusion … I don’t care about size, shape or color; I embrace all types of women. ‘
Everyone is invited: during an interview with Vogue, Rihanna noted that her goal was to provide clothes that fit customers of all shapes and sizes and declared: ‘I embrace all types of women’