Rihanna recently reached another level of boss, when her iconic lingerie brand received a $ 1 billion valuation.
And the winner of nine Grammys is producing some new looks from her line, as she prepares for things to heat up.
She played back for Summer of Love, while showing off her famous body in a sizzling floral bikini and matching cape for a chic 70s campaign video for Savage X Fenty.
Summer of Love: Rihanna played back for Summer of Love when she showed off her famous body in a sizzling floral bikini and matching cover for a video from the chic ’70s campaign Savage X Fenty
The 33-year-old woman wore the turquoise look in a lush garden, while posing with the fluid cover to the floor on the brand’s Instagram, with the caption: ‘Bad & Free, like @badgalriri’
She channeled the classic Cher with some long, ironed hair and bangs in the sun-drenched campaign video with retro filter.
Rihanna spread her beautiful figure on a lounger, before snuggling up on a pile of blankets and pillows on the grass.
She did some dances and blew some kisses on the backstage clip, while the photographer took pictures.
70’s chic: the classic 33-year-old Cher, with some long, ironed hair and bangs in the sun-drenched campaign video with retro filter
Garden party: she wore the turquoise look in a lush garden, while posing with the fluid cover to the floor on the brand’s Instagram, with the caption: ‘Bad & Free, like @badgalriri’
In the sun: Rihanna spread her beautiful figure on a lounger, before snuggling up on a pile of blankets and pillows on the grass
Do a pose: she did some dances and blew some kisses on the backstage clip, while the photographer took pictures
It came after the luxury conglomerate LVMH announced earlier this month that Fenty Fashion House was put on hold after two years.
The French company reached the decision with Rihanna, ‘awaiting better conditions’, as they continue to focus on Savage X Fenty, as well as Fenty Beauty and Fenty Skin.
Savage X Fenty has since reached a major milestone with a $ 1 billion valuation after raising its $ 115 million Series B financing round.
Private equity firm L Catterton, in which LVMH has a stake, helped the brand obtain financing to expand into a sportswear line.
Paused: it happens after the luxury conglomerate LVMH announced earlier this month that Fenty Fashion House was put on pause after two years (photo in May 2019)
Reorientation efforts: the French company reached the decision with Rihanna, ‘awaiting better conditions’, as they continue to focus on Savage X Fenty, as well as Fenty Beauty and Fenty Skin
Billionaires Club: Savage X Fenty has since reached a major milestone with a $ 1 billion valuation, after raising its $ 115 million Series B financing round (photo in December 2019)
Rihanna and LVMH said in a statement to WWD: ‘Following the completion of the fundraising round where L Catterton took a stake in Savage X Fenty, LVMH and Rihanna reaffirmed their ambition to focus on the long-term growth and development of the ecosystem by Fenty with a focus on cosmetics, skin care and lingerie. ‘
She celebrated the news a few days before it sounded on her 33rd birthday, while she was showered with sweet messages from Cardi B, Mariah Carey, Megan Thee Stallion and other celebrities.
Savage X Fenty posted a tribute to its founder with a montage on Instagram, writing: ‘And it’s (actually, her) birthday. Happy birthday to Baddest Gal, @badgalriri. ‘
The Umbrella artist also celebrated with the release of a limited edition ‘Queen Size’ of her visual autobiography, The Rihanna Book, with only 500 copies available, with a retail price of $ 1,495.
Queen size: The Umbrella artist also celebrated with the release of a limited edition ‘Queen Size’ of her visual autobiography, The Rihanna Book, with only 500 copies available, with a retail price of $ 1,495