STAMFORD, Conn .– (BUSINESS WIRE) – Rellevate, Inc., a fintech company dedicated to empowering consumers through cutting-edge financial and payment services, today announced a multi-year licensing and distribution agreement with Richard Petty. The partnership will allow fans to purchase gift and reward cards representing Richard Petty, “The King”, an American icon. Petty is the most winning driver in the history of the National Association for Stock Car Auto Racing (NASCAR).
“We look forward to bringing Richard Petty Icon Gift and Reward Cards to fans, providing a mechanism for companies to reward employee performance and create consumer promotions,” said Jim Hannigan, vice president of licensing at Richard Petty Motorsports. “We will contribute a portion of each purchase to Victory Junction.”
“Every day, Victory Junction offers camping experiences for children with serious illnesses and chronic medical conditions,” said Chad A. Coltrane, president and CEO of Victory Junction. “We appreciate the support that the partnership between Rellevate and Richard Petty will provide to our children and families in Victory Junction.”
“Rellevate is excited about partnering with Petty, and presenting Richard Petty Icon Gift and Reward Cards to fans across the country. Most importantly, we will support Victory Junction, ”said Stewart A. Stockdale, co-founder, president and CEO of Rellevate. “Rellevate’s management team has extensive experience in innovative gift and reward card programs, including successful licensed products that created the world’s largest Visa® gift card program. Petty’s broad and loyal fan base, combined with Rellevate’s experience, will be the catalyst for a winning performance. ”
The Richard Petty Icon gift card will be launched in January, in time for the DAYTONA 500 at the Daytona (Florida) International Speedway in February. The cards will be sold directly to consumers and businesses to employees and consumer promotions. Soon, the Richard Petty Icon reward card will be offered through Rellevate’s network of employers, as well as by companies closely linked to motorsport.
The Rellevate Visa® gift card is issued by Sutton Bank, an FDIC member, under a license from Visa USA Inc.
About Rellevate
Rellevate, Inc. is a digital fintech company dedicated to empowering consumers through innovative financial and payment services that allow them to access, move and use their money anytime, anywhere. The company’s financial services package, offered mainly through employers, includes the product Pay Any-Day, a digital account with a Visa debit card, Pay Any-Day, Online Bill Pay and Money Send, as well as Gift and Reward Cards. For more information about Rellevate and for companies interested in offering Rellevate digital financial services to their employees, visit www.rellevate.com or contact Rellevate at [email protected].
About Richard Petty Motorsports
A company focused on performance and marketing, Richard Petty Motorsports (RPM), co-owned by NASCAR Hall of Fame Richard Petty and successful entrepreneur Andrew Murstein, is one of the most recognized brands in all motorsports. RPM is the most winning team in the history of the NASCAR Cup Series, with 273 victories and has business partnerships with national and global leaders. Today, the race operation places the famous No. 43 in the NASCAR Cup Series with driver Erik Jones. The team is based in Welcome, NC
For additional information, news and the latest updates, visit www.richardpettymotorsports.com or connect with RPM on Facebook (Richard Petty Motorsports), Twitter (@RPMotorsports) or Instagram (@richardpettymotorsports).
About Victory Junction
Victory Junction is a camp for children with serious illnesses and chronic medical conditions throughout the year. Co-founded by Kyle Petty and his family in honor of their son Adam, Victory Junction offers transformative camping experiences that are exciting, fun and empowering, in a medically safe environment, always free. In addition to traditional camping sessions, Victory Junction’s REACH program brings camping experiences for children and their families to hospitals and Ronald McDonald Homes throughout North and South Carolina.
Since opening in 2004, Victory Junction has delivered more than 60,000 camping experiences and has served children from all fifty states and Puerto Rico, as well as from four countries. Victory Junction is a member of the SeriousFun Children’s Network of Camps founded by Paul Newman, and is accredited by the American Camping Association. To learn more, visit Victoryjunction.org.