Skip to content

Live5.News

  • South Carolina
  • USA
  • World
  • Tech
  • Business
  • Sports
  • Entertain
  • Health
Live5.News

Live5.News

  • South Carolina
  • USA
  • World
  • Tech
  • Business
  • Sports
  • Entertain
  • Health
Redesigned Burger King logo and plates with whopper

Redesigned Burger King logo and plates with whopper

January 7, 2021 07:50 by NewsDesk
  • Burger King launched a new brand design, including a new logo.
  • The logo signals the adoption of a more classic look, emphasizing the whopper.
  • Burger King is investing in the app and drive-thru technology to compete with other fast food competitors.
  • Visit the Business Insider home page for more stories.

Burger King announced its first full-brand makeover in more than 20 years on Wednesday, including a return to the classic logo and an emphasis on the whopper.

Insider saw inside the first restaurant in this new design through a virtual tour in Miami. The new look will eventually spread to the rest of the chain, although customers may not see it for a while, as Burger King plans to extend its integration over the next few years.

Read more: Burger King is taking a page from the McDonald’s manual, with Amazon-style drive-thrus that can predict what you want to order

Burger King told Insider that it made a “huge investment” in its mobile app last year, where the design will be visible first. Like McDonald’s, Chipotle and other fast-food chains, Burger King spent 2020 improving the app and drive-thru experience as more orders arrive digitally because of the pandemic.

Restaurant Brands International, Burger King’s parent company, is installing high-tech drive-thrus on 10,000 Burger Kings and Tim Horton’s and, eventually, Popeyes. The new drive thrus will have digital screens with predictive ordering and dual tracks for drive-thru whenever possible.

See what the Burger King of the future will look like.

Source

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Pinterest (Opens in new window)
  • Click to share on Telegram (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)
  • More
  • Click to print (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Tumblr (Opens in new window)
  • Click to share on Pocket (Opens in new window)

Related

Tags Burger, king, logo, Plates, redesigned, whopper

Latest: Live5.News

Dow Jones Futures: Stock market rally retains gains as square, marine and chipotle buy signals; Tesla faces key test

Dow Jones Futures: Stock market rally retains gains as square, marine and chipotle buy signals;  Tesla faces key test

South Carolina High School Sports Award in recognition of the best student athletes in the state

South Carolina High School Sports Award in recognition of the best student athletes in the state

Google apparently reveals Pixel Buds A in marketing email

Google apparently reveals Pixel Buds A in marketing email

Milo Ventimiglia wears short shorts, makes the Internet go crazy

Milo Ventimiglia wears short shorts, makes the Internet go crazy

Biden leans over to tell someone to distance himself socially, ‘what I’m not doing’

Biden leans over to tell someone to distance himself socially, ‘what I’m not doing’

footer

  • Contact Us
  • Sitemap
  • News-Sitemap
© 2025 Live5.News