Moments before the start of the second half of the Super Bowl on Sunday, Reddit surprised viewers, those who watched it anyway, with the shortest announcement in Super Bowl history just five seconds long. The ad was simple, with little sound and no actors, just text on the screen. In the text, Reddit admitted that it could only buy a short ad, since the transmission time cost about $ 5.5 million for 30 seconds, but they wanted to acknowledge the destruction that Redditers caused on Wall Street recently, saying “ One thing we learned from our communities last week is that underdogs can do just about anything when they come together around a common idea. ”The ad also acknowledged that, to read it, it would be necessary to pause the TV.
Another ad that draws a lot of attention, for better or worse, is Bruce Springsteen’s Jeep commercial, in which he calls for national unity. The commercial was filmed, at least in part, in Lebanon, Kansas, a small town that prides itself on being the geological center of the continental United States. In it, Springsteen says: “It’s no secret. The medium has been a difficult place to reach recently. Between red and blue, between servant and citizen, between our freedom and our fear. “
One of the most popular commercials featured Mila Kunis and Ashton Kutcher, with Kunis reusing the famous Shaggy denial: “It wasn’t me”. In the Cheetos Crunch Pop Mix ad, Kunis repeatedly denied stealing Kutcher’s bag, despite traces of orange powder. After Kunis’ last denial, Sausage says, “Well, this is the first time it works.”
Perhaps the funniest commercial of the time was a General Motors ad in which Will Ferrell attacked Norway for defeating the United States in the use of electric vehicles. Ferrell runs his hand over a globe before saying he will not tolerate this, and goes on to say: “With GM’s new Ultium battery, we are going to crush these lugers. Crush them! “
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Watch The Weeknd a great show at the Super Bowl break, despite the pandemic:
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