2020 saw record spending from the App Store, as coronavirus blocks forced people to seek more entertainment at home, according to analytical data. With less time spent with the family and fewer entertainment options outside the home, more time is spent on apps.
On vacation alone, consumers spent about $ 407 million on iOS and Android apps, about 34% more than in the same period in 2019 …
Analysis firm Sensor Tower calculated the numbers.
2020 was a record year for worldwide spending on games and mobile apps, which exceeded $ 100 billion in a single year for the first time in November. This trend continued at Christmas, when consumers around the world spent about $ 407.6 million on Apple’s App Store and Google Play, according to preliminary estimates from Sensor Tower Store Intelligence.
Christmas spending on cell phones accounted for 4.5 percent of the month’s total spending so far, which has reached approximately $ 9 billion globally from December 1 to December 27. Most holiday spending was on mobile games, which rose 27 percent from $ 232.4 million at Christmas 2019 to $ 295.6 million this year.
Another entertainment was the second highest category after the games.
In the App Store, entertainment apps reached $ 19.3 million, or 21.8% of all non-game spending. On Google Play, the category generated $ 4.3 million or 18.5% of all revenue generated.
Outside of mobile games, TikTok was the main app in terms of consumer spending, generating $ 4.7 million in global revenue for Christmas.
As always, although there are more Android devices than iOS, iOS apps have generated the biggest revenue by far.
Apple’s App Store captured most of the spending between the two platforms. He saw 68.4% of spending, or $ 278.6 million, an increase of 35.2% Y / A. Google Play earned $ 129 million in revenue, an increase of more than 33 percent year-over-year.
In the United States, Roblox generated the highest revenue among games, at $ 6.6 million on vacation, while Disney + generated in the other entertainment category, at $ 2.6 million.
The vast majority of developers are already managing to keep more of their App Store revenue from holidays, as Apple is charging them a commission rate of 15% earlier than the January 1 start date. Apple announced the surprising turnaround in November in a smart move to avoid antitrust action.
Photo: Luca at Unsplash
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