Racial Equity and the Justice Initiative

The Apple Watch Black Unity collection includes an Apple Watch Series 6, bracelet and dial – all inspired by the Pan-African flag, which has significant significance for black communities around the world. The red represents the blood shed in search of liberation, the black is for the blacks of the African Diaspora and the green is for the vibrant natural wealth of the Motherland. With a modern motif inspired by quilting, this collection symbolizes the shared threads that unite black people around the world.

Apple supports these organizations dedicated to advancing equity and racial justice:

Fund to support Black Lives Matter through the Tides Foundation The Black Lives Matter movement fuels campaigns for justice, combat and opposes acts of violence and creates space for black imagination and innovation.

European Network against Racism (ENAR) ENAR, a pan-European anti-racist network, is the voice of the anti-racist movement in Europe.

International Institute on Race, Equality and Human Rights The institute works to protect the human rights of marginalized and vulnerable people who experience discrimination.

Education Fund for Leadership Conference The Leadership Conference Education Fund promotes and protects civil and human rights and creates public education campaigns that empower and mobilize advocates across the United States.

NAACP Legal Defense and Educational Fund, Inc. (LDF) The LDF seeks structural changes to expand democracy, eliminate disparities and achieve racial justice to fulfill the promise of equality for all Americans.

Souls Grown Deep This partnership is dedicated to promoting the work of African American artists and supporting their communities, promoting economic empowerment, social and racial justice and educational advancement.

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