The plan for the End Citizens United / Let America Vote and the National Democratic Redistricting Committee is to spend $ 20 million on a digital advertising campaign and on television and $ 10 million in a popular effort to try to get the legislation passed.
“Our goal is to get support to pass this bill and show Senate members that its constituents believe this is a bill that needs to be passed,” said Adam Bozzi, vice president of communications for End Citizens United / Let America Vote .
The bill, which was approved by the Democratic-led House earlier this month, would expand access to voting, as well as increase transparency and accountability in Washington. But it happens when state legislatures led by the Republican Party across the country introduce efforts to restrict voting rights.
Bozzi said the group’s efforts will target Democrats and Republicans alike, but reiterated that its ultimate goal is to ensure that the bill is passed, whether it gains bipartisan support or not.
“We are going to run for the Republicans,” said Bozzi, but “whether with 60 votes or some change in procedure, we need to put this project in a position to pass.”
The grassroots effort is expected to include calls and emails to senators, outreach to local activists and funding for national and state partners to enlist its members on the spur.
“If we prohibit gerrymandering, protect the right to vote and give power back to the people, we can have a government that begins to prioritize the needs of its constituents over special interests,” said Kelly Ward Burton, chairman of the National Democratic Redistricting Committee .