It was quite a week for the nostalgia of the nineties. After Beabadoobee’s video for “Last Day on Earth”, Princess Nokia pays tribute to Jennifer Lopez in “It’s Not My Fault”.
The video is a direct reference to Lopez’s 1999 video for “If You Had My Love”, where Mid 90s actor Olan Prenatt watches the rapper under surveillance. The new track is an ode to OnlyFans, a subscription platform used by sex workers.
“My video symbolizes my popular coming of age, just as it did for Jennifer,” Nokia said in a statement. “It symbolizes the average millennial woman, taking control of herself as the subject. I control my narrative and celebrate my beauty. It is hyperfuturism and almost 22 years later, we are entering a more interactive era. “
“It’s Not My Fault” was released by Arista; is Nokia’s first single on a major label. It follows his hit “I Like Him”, with a video that also had a futuristic theme. Last fall, Nokia spoke with New York Congressman Alexandria-Ocasio Cortez to Rolling Stoneof the Fridays for Unity video series.