Former Duke men’s basketball star Jay Williams made a suggestion to current NCAA players taking part in the tournament this month, as #NotNCAAProperty began to grow among participants on social media.
Williams said players should consider postponing the tournament as part of the student-athlete’s struggle to be compensated for the use of his name, image and likeness.
“#NCAA needs revenue more than ever, considering last year. Players should delay the March madness and demand Name, Image and Similarity until this is over. Let people come to me … I will tell you everything of the players, “Williams tweeted.
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Williams played for Duke from 1999 to 2002 and helped the team win a national championship in 2001. He was selected as the runner-up by the Chicago Bulls, but a motorcycle accident ended his career.
His tweet on Wednesday came in response to Rutgers star Geo Baker’s tweet about the NCAA having his name, image and likeness.
FLASHBACK: GEO BAKER DE RUTGERS COMPARES NCAA AMATEURISM WITH ‘MODERN DAY SLAVERY’
“The NCAA WILL owe the image and likeness of my name. Someone with a music scholarship can profit from an album. Someone with a scholarship can have a tutoring service. For people who say” an athletic scholarship is sufficient. “Anything under equal rights is never enough. I am #NotNCAAProperty,” he wrote.
Several other players followed suit.
It is not clear whether anything will come out of the hashtag campaign.
The NCAA is trying to reverse the course of its old rules of amateurism, which prohibit athletes from making money from their names. The NCAA was due to vote on the NIL legislation in January, but was postponed after a letter from the Department of Justice warned that the changes could violate antitrust laws.
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The Department of Justice now supports plaintiffs against the NCAA in a case that is expected to appear before the Supreme Court. Players asked the NCAA to allow student-athletes to be paid for using their name, image and tastes by July 1.
“I know the members are ready, willing and able to act (NIL), but there is no doubt that all of this has become more complex because of its position, the DOJ, the position of the antitrust division and our uncertainty about it and its connection to the Supreme Court case, “NCAA President Mark Emmert told the Associated Press earlier this week.
The Associated Press contributed to this report.