The main headlines of Fox Business Flash are here. Check out what is clicking on FoxBusiness.com.
Pepsi Co. decided to cut its Super Bowl commercials to focus more on its iconic Halftime Show.
Todd Kaplan, the vice president of marketing for the soft drink giant, revealed to Variety that reducing commercials is to help the Halftime Show become a bigger and better experience for viewers.
“We are going to double our existing 12 minutes at the Pepsi Super Bowl Halftime Show in the middle of the Super Bowl, and we are going to build like we have never done before,” Kaplan joked with the outlet.
Meanwhile, the vice president of marketing said other companies are spending time “talking and fighting for 30 seconds” during the biggest sporting event of the year. He said he believes the Interval Show is a higher priority now.
BIG NOTORIOUS LAUNCHES FREE POSTAL STYLE IN PARTNERSHIP WITH PEPSI
Pepsi’s vice president of marketing Todd Kaplan has revealed that the soft drink giant will cut its commercials during Super Bowl LV to focus on its halftime show. (REUTERS / Jacky Naegelen / Photo file)
“We want to focus our efforts on making this moment a critical moment for the brand,” said Kaplan.
In November, Kaplan announced that The Weeknd would be the artist of the Super Bowl LV range.
“The Pepsi Super Bowl Halftime Show is one of the most anticipated performances of the year and we are excited to welcome The Weeknd to the stage,” said Kaplan.
PEPSICO SEE STRONG ANNUAL PROFIT AS SNACKS, SODAS NEXT IN PANDEMIC
Actions in this article
“Pepsi has worked with some of the greatest artists in music over the years – from Prince to Lady Gaga, Beyoncé, Bruno Mars and, more recently, Jennifer Lopez and Shakira. After a year without live music, we can’t wait to watch The Weeknd transform the biggest stage in the world with its unlimited talent and creativity, delivering what will surely be an unforgettable performance that will be remembered for years to come, “he added.
Super Bowl LV is scheduled to air on CBS on February 7.
One of the ways Pepsi hopes to increase enthusiasm is to launch a “digital portal” for fans, PepsiHalftime.com, Variety reported.
DISCOVER FOX BUSINESS ON THE MOVE BY CLICKING HERE
Fans will have the opportunity to scan Pepsi’s limited edition bottles and cans QR codes to help fans access the site, he reports.
Obviously, the coronavirus pandemic has changed entertainment and sports in the past year.
CLICK HERE TO READ MORE ABOUT FOX BUSINESS
“There is a desire for a little escapism and superficial entertainment, not being constantly reminded” of the effects of the pandemic, said Kaplan.
He added: “We think this is the role that sports and music play for us, providing that sense of normalcy.”