From 2022, families will be able to enter the playful world of Peppa Pig at the Peppa Pig Theme Park, just at Legoland Florida Resort.
Hasbro
Everyone’s favorite British pig will win its own theme park.
On Thursday, Hasbro announced that it had partnered with Merlin Entertainment to create a Peppa Pig theme park at Legoland Florida Resort. The park is scheduled to open in 2022.
This autonomous park will feature a range of toys, interactive attractions and thematic settings and water recreation areas, the company said. There will also be live shows and meetings with Peppa and his friends.
Peppa Pig is one of Entertainment One’s most notable properties. It was the most successful children’s program last year and Hasbro’s No. 1 licensed franchise, selling more than $ 1 billion worth of merchandise.
The Peppa Pig theme park is a brand new independent theme park that will feature various toys, interactive attractions, thematic settings and water recreation areas.
Hasbro
Hasbro is expected to provide more details about the park’s rides and attractions in late summer. The company said the park will have separate tickets from Legoland and will be open year-round.
The Peppa Pig theme park will have annual passes available, as well as inclusive passes that guarantee admission to the Legoland theme park and water park, as well as other Merlin Entertainment regional attractions.
Hasbro acquired eOne in a $ 3.8 billion deal in 2019. Adding the producer not only placed Peppa Pig under a brand umbrella that includes Transformers, Power Rangers and Monopoly, but added other prominent preschool franchises like “PJ Masks” and “Ricky Zoom.” Through eOne, Hasbro will be able to create new properties, such as “Kiya”, an upcoming series about a superhero who saves the day with martial arts and dancing.