Peloton warns homeowners to keep children out of their wake after a child’s death

CEO John Foley sent a letter to the owners of Tread + on Thursday, saying that the warning came after a “tragic accident involving a child and Tread +, resulting in an unthinkable death.”

He did not reveal details of the fatal accident, but noted that Peloton is “aware of only a small handful of incidents involving Tread + where children were injured”.

Overall, fitness equipment as a category can be particularly dangerous for children: 25,000 children under the age of 10 are injured by fitness equipment each year, according to a 2014 study by the US National Institute of Health. In 2019, the Consumer Product Safety Commission estimates that U.S. emergency departments treated 2,000 treadmill injuries in children under the age of 8.
Peloton (PTON) said in a statement to CNN Business that “there are no words to express the shock and sadness that everyone at Peloton feels as a result of this terrible tragedy.” The company will not release any additional information about the incident “out of respect for family and privacy”.

Recommendations to help children stay safe

“We design and build all of our products with safety in mind,” wrote Foley. “But to help ensure that you and your family are safe with Peloton products in your home, we need your help.”

Foley said Peloton recommends that its customers keep children and pets away from the equipment at all times. Before training, they must make sure the area is completely clean – and when they are finished, they must remove the safety key from the belt (which must be inserted for the machine to work) and store it out of reach.

The NIH also recommends placing mats facing the door or using a mirror to improve visibility if there are children in the home.

People of all ages are more likely to hurt themselves on treadmills than any other type of exercise equipment, the NIH study found. Americans report 46,000 treadmill-related injuries each year – more than four times the number of accidents with stationary bikes, the next most dangerous type of exercise equipment.

Treadmills account for two-thirds of injuries on exercise equipment, although they represent only a quarter of exercise machines, the NIH said. The group did not disclose how many children were specifically injured by treadmills.

Peloton’s Tread +, which costs $ 4,295, features carbon steel and aluminum, as well as a motorized belt for walking or running. The company recently unveiled a low-cost treadmill for $ 2,495 that is due to be launched in late May. Both have large screens to broadcast Peloton classes

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