The fitness company is releasing remixes of three hits by Elvis from DJ Dillon Francis, Outkast’s Big Boi and the electro-funk group Chromeo to be used exclusively in a variety of its classes. It is the first time that artists have created exclusive music for Peloton, who earlier this year settled a lawsuit with publishers who accused the cycling company of using unlicensed music.
The remixed tracks include Elvis ‘songs “Catchin’ On Fast”, “Do the Vega” and “Clean Up Your Own Backyard”. Peloton users will hear the songs in an “Ultimate Remix” collection on their app and will be used in yoga, strength, core and outdoor running classes.
Last month, Beyoncé signed a multi-year contract with Peloton to create a series of themed gym classes. It marked an important partnership for Peloton at a crucial point for its business: the platform’s popularity and sales skyrocketed during the pandemic, but some investors and analysts are concerned that the launch of a coronavirus vaccine may eventually persuade users to return to the gyms and to exercise their exercises at home.
To attract even more customers, Peloton is once again extending its free trial period from one month to two months, starting on Wednesday. Last spring, when the pandemic hit the United States, Peloton extended its free trial period to 90 days, causing an increase in enrollment. Peloton reported in his most recent earnings statement that the number of people paying for his app has quadrupled to more than 500,000 members.
Peloton (PTON) had a successful year. Its shares have increased by about 500%. In 2020, it recorded record sales and the company launched a new line of fitness equipment. Still, its popularity came at the expense of angering some customers with complaints that delivery is taking too long. Last week, it bought another equipment company to help speed up production.