The new collection – labeled as adidas x Peloton SS21 – was designed with the help of some of Peloton’s top cycling instructors, including Robin Arzón, Ally Love and Cody Rigsby.
Source: Peloton
Peloton and Adidas announced on Thursday that they are working together to create a new line of sportswear and lifestyle equipment, in inclusive sizes and unisex styles.
The collection was designed with the help of some of Peloton’s leading cycling instructors, including Robin Arzon, Ally Love and Cody Rigsby.
The merchandise, which includes shorts, sweatshirts, T-shirts, necklines, sports bras and jogging pants, sells anywhere between $ 30 and $ 85. Clothing sizes range up to 2X, and unisex options are available. As of March 25, they will go on sale on the websites of the two companies and in selected retail stores from Adidas and Peloton. Companies say it is the beginning of an ongoing collaboration, with more to come.
“During a time when we cannot be physically together, we have an incredible opportunity to help develop connected communities and continue to support people as they build their new fitness journeys at home,” said Aimee Arana, general manager of global training at Adidas , in a statement.
From March 25, the new line will be on sale on the website of Adidas, Peloton and in selected retail stores of Adidas and Peloton.
Source: Peloton
Adidas is the latest clothing company to join Peloton’s list of brand partners. In addition to manufacturing its own pieces, Peloton sells clothes and accessories made by Lululemon and Nike, and more niches like Beyond Yoga and Spiritual Gangster, on its website.
Its apparel business is run by Jill Foley, wife of Peloton’s founder and CEO, John Foley. This has never been a major revenue driver, but it is seen as a way for the company to attract new registrations to its app-based membership through referral codes that offer clothing discounts. In the past, Peloton noted that clothing sales are often offset by these benchmark discounts and other annual reductions.
Peloton does not report its clothing sales. Instead, they are included in their connected fitness products division.
By working with partners like Adidas, Peloton arouses more interest in his brand and gives his subscribers access to exclusive content. Peloton said he will hold a series of on-demand classes starting on Thursday, in celebration of the launch of Adidas, as well as a special live class on March 25.
Other home gym equipment manufacturers have taken a similar approach. The athletics brand Fabletics, for example, has a partnership with the Hydrow paddle. She designs and produces all Hydrow clothing, and Hydrow coaches use exclusively Fabletics during training. SoulCycle, the New York-based fitness company owned by Equinox, also collaborates with Lululemon and Nike on limited equipment from the SoulCycle brand.
Peloton’s shares have risen more than 320% in the past 12 months, but have fallen nearly 30% year-to-date, after a big run in much of 2020. The company has a market capitalization of more than $ 30 billion.